Anyone who knows me knows that, much like Taylor Swift, I am a huge fan, user, and purchaser of Apple products. I think they are progressive, artist-friendly, and pro-creativity. So I, much like Taylor Swift, was shocked by their decision not to pay artists during the trial period of Apple Music, their upcoming streaming platform that has the potential to rival iTunes as Apple’s next killer app. All similarities between me and Ms. Swift end there.
I was absolutely thrilled, however, to read her open letter to Apple on Sunday taking the company to task for not remunerating artists during the aforementioned three-month trial period of, Apple Music. It was a well written letter, penned (one would hope) in some part by Swift herself. I couldn’t argue with a single point she made, and by the time I was done reading it, I shared the righteous indignation that she put forth. Dammit, small artists need to be compensated! This is unfair. This is an outrage!
I went to bed more convinced of Swift’s media and cultural dominance, seeing how the Interwebs were alight with conversations about how “Taylor was taking a stand,” and how Apple was being cast, even by its most ardent supporters, as singing off key (sorry) on this one. Righteous indignation, indeed.
I awoke to a complete one-eighty by arguably the most successful company on earth over the last 10 years. They had done a total about face! Tim Cook and Eddy Cue, the man responsible for negotiating Apple’s deals with the record labels, had conferred, and decided, “Dammit, we are going to pay. It’s the right thing to do. We are going to give the artists and the producers and the labels their cut. We are going to be good corporate citizens and partons of the arts. We are pro-music, and we are sorry we were short sighted.”
Everybody wins. Except . . .
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