Like many self-proclaimed foodies, I have developed a bit of a food truck addiction in the last few years. To be fair, it was hard not to as torrents of artistically graffiti-ed, hipster-driven trucks spread throughout the city hawking everything from tasty little waffles to perfectly fried cutlets of meat.
My inner fat kid loves the (generally) cheap, always fast and mostly creative morsels of food this new generation of on-the-go chefs are selling. But the business-minded part of me may be even more excited by the rush.
When you think about it, food trucks are really the perfect small business incubator. Restaurants are notoriously expensive to run and rarely break even in the end, and test-driving a concept could mean never seeing a customer again if the food doesn’t work that night. Food trucks, on the other hand, have lower barriers to entry, require less financial commitment up front and diners seem to carry an inherent willingness to act as guinea pigs when it comes to new tastes.
I don’t just love food trucks because of the food – I love what they stand for from a business innovation perspective, too.
So last year when I up and moved 500 miles south, I had some concerns that my food truck love affair may have to come to an end.
I was wrong. At least for now.
The heavily entrepreneurial/artsy scene has nurtured quite the little food truck business here in Durham. Some favorites include my Wednesday night post-run treat, Pie Pushers, makers of delicious pizzas; KoKyu, the creators of duck fat tater tots and short rib quesadillas and The Parlour, homemade ice cream gurus that may single-handedly force me to buy larger pants.
The long lines and increasing number of trucks show I’m not the only person singing food truck praises here, but apparently there are a few detractors.
Recently Durham’s City Council started revisiting regulations that would require food trucks to maintain minimum distances of 100 feet from traditional restaurants and move spots every 15 minutes, among other ridiculous rules. That belies a double standard – after all, will we ask brick and mortar restaurants to up and move locations every few months, too? And really, it’s not like a restaurant owner is able to say “no” to another restaurant that’s looking to move in next door, so deciding one on wheels can’t be within a certain number of feet is just silly.
While I’m sure there are many factors at play here, I hope that Durham’s City Council remembers that over-regulating small businesses (after all, food trucks are small businesses) is not such a great thing for the economy. We should be finding more ways to nurture start-ups, whether they be of the culinary variety or otherwise. Of course, as these issues get sorted out down here, I’ll keep stuffing my face in solidarity. ![]()










I heart food trucks. A few years ago The Food Network had a show called the Great Food Truck Race and it was amazingly fascinating, and it made me hungry. After my favorite team won (“Grill ‘Em All, based out of California), I actually emailed them to congratulate them on their victory. They emailed me back which I thought was pretty cool and thanks me in turn for supporting them. I just wish they came out to the east coast. In hindsight though, if they came here, so would a lot of calories, and well…
07.25.12 at 11:03 am
This post is making me so hungry! I recently discovered The Cinnamon Snail, a vegan food truck in NYC, and it it delicious. Found out about it via The Food Network show that Aaron mentioned.
07.25.12 at 11:42 am
@Aaron – I feel your pain. Every Wednesday night here our downtown brewery (far too close to my house) hosts a group run which culminates back at the bar. My two fave food trucks (pizza and ice cream) come, and it’s the quickest way to destroy a workout I have ever experienced.
07.25.12 at 11:43 am
I’m still not sure how I feel about this. On one hand, I don’t know whether the food trucks are really direct competitors for restaurants – no one’s going to Rue Cler or Watts Grocery but deciding to grab Pie Pushers or Only Burger instead. Probably more of a problem for the lower-end restaurants. On the other hand, trucks do have some unfair advantages over those restaurants they DO compete with, who have to comply with a long list of regulations the trucks don’t. So, kinda makes sense?
07.25.12 at 12:12 pm
Who doesn’t love a quick tasty snack. Not so much the duck fat tater tots, but pretty much everything else.
But Ido agree with the Durham council on protecting the tax and rent paying businesses. I would not be happy if a truck pulled in front of my store and sold
Items I was selling.
I’m all for entrepreneurs, as I consider myself one, but you must PAY your dues!
07.25.12 at 6:25 pm
Fairfield has a crepe food truck that likes to chill out a few blocks from the office. The guy there does a pretty good job. Though I’ve only been there once. Other than that, I know there’s a pizza food truck in the area, but I think I could get better pizza from an actual local restaurant, no offense to their efforts, haha. I wish we had more options, its just a cool experience. Jealous — is the ice cream good from the food truck you like, Kristina? Like, out in the boonies creamery style good?
07.26.12 at 8:38 am
I was showing around a friend who was visiting from Chicago and I stopped at a food truck to get a drink. She asked me if the food was “safe”.
I replied “Safe? It’s some of the best food in the city”!
If you go to the right ones of course.
08.03.12 at 8:58 am