One would think a sporting event dating back to 1896 would have lost some of its luster over the years; however the Olympics continue to shimmer as golden as the medals its participants receive. With 20 million spectators making the journey to London, over 21,000 media members broadcasting The Games and a world of “social participants,” all eyes have focused in on Her Majesty’s kingdom. Here’s a roundup of the latest from around the web…
- The Daily Dog examines how “Ambush Marketers” are impacting this year’s Olympic Games.
- PR News’ Bill Miltenberg looks at the social guidelines Olympians need to follow at this year’s games.
- AdAge’s Natalie Zmuda (Twitter) spotlights Coca-Cola’s global TV Series created especially for the Olympics.
- Luisa Yen (Twitter) of Digital Park shares her guide to enjoying the Olympics for busy professionals.
- HyperText reveals NBC’s (Twitter) desire for the 2012 Olympics to "go digital.”
- EverythingPR examine how P&G (Twitter) is using the Olympics to promote brand ambassadors.
- TwoFourSeven's Julio Romo (Twitter) examines the battle ground being drawn between social media and the 2012 Olympics.
- Mark Borkowski (Twitter) ponders the extent marketers go to enforce their sponsorships at this year’s Olympics.
- Mashable’s Lance Ulanoff (Twitter) discusses the hacking that occurred during this year’s Olympic opening ceremony.
Author’s Note: The Roundup is a recurring column that spotlights the voices and opinions of PR professionals, marketers, branding experts and others across cyberspace. Have an article or topic you think should be included in the next Roundup? We’d love to see it. Please send it to UnboxedThoughts@prosek.com.
Michael Bogardus is an intern at Prosek Partners.