Posts by Mary Sullivan

fbdoctor

We might not realize it because of how it has become a fixture in our lives, but the way we engage with Facebook can have a profound impact on our social wellness. Here’s a deep dive into the effects and authenticity of Facebook, how much is facade and what’s more, what we might unconsciously be revealing through our posts.

Think about this: If you had to be surrounded by models and superstars all day, do you think you would pay more attention to your physique and fashion? Flipping through your friends’ Facebook photos can have the same impact. Despite being a community of everyday people you know, when is the last time you posted a not-so-flattering photo of yourself as your profile picture? Probably never and this is understandable.

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Written on March 1st, 2013 by
Categories: Miscellaneous Musings, Social Media | No Comments »

There’s something about having the nuances of your daily routine recognized that makes you feel validated and understood. Regardless of who your support system is, there is almost always the one constant that your colleagues will understand the ups and downs of your job unlike others – especially in PR. In that, there is a sense of a community and comradery. I think that’s why we loved the Ragan’s PR Daily’s “53 signs you work in public relations” post so much.

But despite this understanding, we all have loved ones in our lives – loved ones that get to experience a lot of this crazy world we call PR. So to this end, and in honor of Valentine’s Day, I have developed my own list: “Five Signs You Know a PR Person is in Your Life.” I’ve also included a few “tips” to help with navigating (dealing with) these quirky communicators. Read Full List After the Jump.

Public Relations

h/t The Query Fairy (www.queryfairy.tumblr.com)

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Written on February 14th, 2013 by
Categories: Miscellaneous Musings | No Comments »

“SoSultans of Spinme are born great, some achieve greatness, and some hire public relations officers” – Daniel J. Boorstin

When I first started out in public relations as a sophomore in college, I watched the movie “Thank You for Smoking” and faced a very real dilemma. The main character in the movie, Nick Naylor, is Big Tobacco's chief spokesman known as “The Sultan of Spin.” Every week he meets with his friends, firearm lobbyist Bobby Jay Bliss and alcohol lobbyist Polly Bailey, and they jokingly call themselves the "Merchants of Death." Was this the world I dreamed of entering?

Ari Gold, the fictional celebrity agent/public relations manager for Vince Chase in “Entourage,” didn’t help my conception of public relations. Neither did the reality show about the fashion PR firm feature in “Kell On Earth.” I wondered where the CJ Craigs of the “West Wing” were in the real world. Had I just been romanticizing what my role as a PR professional would be?

I’ve realized that while we in PR make our livings by making sure the innovation, creativity and missions of our clients are known – either through compelling news stories or by engaging them at a grassroots level via social media or other creative tactics – we have done a terrible job of PRing ourselves.

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Written on February 6th, 2013 by
Categories: Communication, Media, Public Relations | 3 Comments »

Facebook Turns 9When my freshman year roommate found out I didn’t have Facebook the summer before we moved in, she respond in a mostly seriously manner under the guise of humor saying, “wait, are you actually a weirdo?” We spent our first phone call setting-up a Facebook profile for me, which as it turns out, was an excellent way to bond.

Since then, I, along with many others, have grown up alongside Facebook, which celebrated its ninth birthday this past weekend. It’s interesting to watch how the maturation of Facebook, has often that mirrored our own personal transitions. The introduction of the “I’ll Facebook you” vernacular into the dating culture, finding your identity and matching the photo sharing function to mirror it perfectly and "sharing” the really interesting things you are learning via links and videos (including the newest internet memes).

As my peers and I graduated and moved to all ends of the country and the globe we began to mark new milestones just as we met the Facebook “places” function along with the new timeline and cover photo profile format. We went about navigating our way in our adult and professional worlds just as “The Book” became an until via its IPO. Now as we take on bigger challenges, new titles or careers, finding life partners and starting families we thankfully have the News Feed and Ticker to help us stay connected, celebrate and support each other. And Facebook does the same, with new products, partnerships, acquisitions, expansion and strategic new staff.

In just nine years, Facebook has grown to reach more than 400 million users around the world. Did the founders dream it to be this monumental with such an expansive reach? Perhaps. But what they likely didn’t expect was how this piece of technology would become a part of how a generation’s coming of age story. Certainly from the moment my college roommate introduced me to the social network during that initial phone call up to now, Facebook and I have each grown, matured and found refinement. So happy birthday to you, Facebook. It’s been a joy growing up together. Here’s to the next nine years and all it has in store for us. End of Story

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Written on February 4th, 2013 by
Categories: Social Media | No Comments »

Little Black Dress

I read “If You Have To Cry, Go Outside” during a few train rides commuting to New York, where I held my first PR job. The book offers an inside look at the fashion PR world and is an autobiography of sorts of reality star Kelly Cutrone’s. Between her self-made religion, affinity for wearing all black (a trend I took on myself in my first post-grad year working in the Big Apple), and being a small-town, upstate New Yorker-turned-TV celebrity, I was hooked.

All the glory and challenges that I experienced while working in the New York PR scene came back to me when I read Kelly Cutrone’s recent quote in Larissa Faw’s recent article in Forbes, “Why Millennial women are burning out at work by 30.” In the Forbes article, Kelly says:

“[Young women] need to learn life is a marathon, not a sprint. College is nothing more than a baby-sitting service. These students are totally unprepared for the real world. The reality for women who want to work in PR is that they are going to be working with 24 catty [women] who will backstab and compete with them. No one will say thank you. You will eat lunch at 5 p.m. It sucks and it’s hard work.”

Looking back on the highs and lows of navigating this business and thinking about Ms. Cutrone’s quote, ask yourself: Do you think your college professors were mere babysitters; Do you think you’re prepared to run a marathon; What does the reality of your PR world look like?

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Written on December 30th, 2011 by
Categories: Miscellaneous Musings, Public Relations | 2 Comments »