Posts by Sean Silva

Social Media Log-InCollege seniors around the country breathed a collective sigh of relief last week when the U.S. Senate decided not to advance the new Cyber Intelligence Sharing and Protection Act, also known as CISPA.  A new clause in the bill recently passed by the U.S. House of Representatives would have allowed businesses and the U.S. Government full access to individuals’ personal social media pages as a way to crackdown on cybercrime.

While this particular version of the bill is now considered dead, legislators are re-writing a similar version that could be more protective of citizen privacy.  But if and when a version of this does get passed, professionals nationwide have some serious self-reflection to do.

For many, professional accomplishments are often prioritized ahead of other life goals such as when to start a family or at what age to retire.  So just imagine what will become of us if one of the few places we truly express our personality, our personal social media pages, can now be considered an extension of one’s resume.  Will we be forced to permanently keep our personal pages business-casual?

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Written on April 30th, 2013 by
Categories: From the News, Social Media | No Comments »
Image courtesy: The Wall Street Journal

Image courtesy: The Wall Street Journal

And there it was.  In the blink of an eye, 145 points on the Dow were wiped off the map.  While certainly not as large as the Flash-Crash of 2010, which saw glitches in exchange-trading software punish markets by several hundreds of points, yesterday’s market dip following a fake tweet posted by someone who hacked into the Associated Press Twitter account was, appropriately, a tweet-sized re-enactment.  It also showed the increased influence of social media on financial markets.

On the heels of last week’s events surrounding the Boston Marathon tragedy and the White House ricin scare, a hacker broke into the Associated Press’ Twitter handle yesterday and tweeted “Breaking: Two Explosions in the White House and Barack Obama is injured.” Markets instantly plummeted until the tweet was reported to be false a few minutes later.  The hacker would later identify itself as a member of the Syrian Electronic Army which, according to The Wall Street Journal, has targeted other media outlets in the past.

Because of how strongly social media is proving to impact financial markets, legislators are scrambling to gain more control over these situations.  Revisions are being made to the Cyber Intelligence Sharing and Protection Act (CISPA) that, if passed, would allow employers to access personal social media pages to ensure laws such as Regulation FD are not being compromised by interactions with friends or other social media contacts.

This raises several points:  first, there is the lingering issue of automated trading.  Part of the reason the market crashed so quickly following the hacked AP tweet was due to automated trading machines which scan social media sites for major news and place trades accordingly.  While tying up less human capital by using electronic trading is efficient, the system in place is proving to be anything but, evidenced by the failure of these machines to assess the credibility of yesterday’s fake tweet.

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Written on April 24th, 2013 by
Categories: Communication, From the News, Journalism, Media, Social Media | 2 Comments »

What can we in the media world learn from apes, elephants and several other animals? Besides the occasional eye-opening Discovery Channel documentary and some great cartoons, there’s more to uncover here than you might think.

Emory University’s Dr. Frans de Lost in TranslationWaal published an interesting study in The Wall Street Journal over the weekend detailing the flaws in how we as humans approach the study of animal intelligence. Using several examples, de Waal illustrates that our previous perception of animals being purely primitive and instinctive in their IQ level is actually a competence flaw among us as humans. Here are two quick examples of what these tests on animals reveal about humans:

The Elephant Test: Originally scientists tried to entice an elephant to use its trunk to reach for a stick that would help bring an out-of-reach piece of food closer, not realizing that picking up the stick with its trunk would block its nasal passages, thereby making it unaware of the food. They mistakenly concluded the elephant was not intelligent enough to perform the exercise.

The Chimp Test:  Scientists put chimps through facial recognition exercises using only human faces and, when the chimp delivered an average performance, they mistakenly concluded that chimps were not smart enough to perform facial recognition. After discovering their blunder, they replaced the human faces with those of other chimps, and the test results skyrocketed.

So What?

De Waal’s study reveals that as humans, we often assume that animals think and communicate the same way that we do. I believe that this problem also applies to how we communicate with other humans. We often assume that other people “speak our language” when in reality, we all have very different ways of communicating.

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Written on March 28th, 2013 by
Categories: Communication, Industry Tips, Miscellaneous Musings | No Comments »
Tragedy in Brazil

The scene in Santa Maria after pyrotechnics burned down a nightclub, killing 245 and injuring more than 200

This should not have happened.  Not again.  Not in the same exact way.  For the second time in less than 10 years, nightclub pyrotechnics resulted in tragedy at a South American nightclub.  At least 245 were killed, with over 200 more injured, at a nightclub in Santa Maria, Brazil this past weekend.  In 2004, this same situation unfolded in Buenos Aires, Argentina at a downtown nightclub, killing 194.  While our thoughts and prayers certainly go out to the victims, times like these require us to take a step back and understand what can be learned.

The media can be extremely powerful for those who know how to use it.  In the United States, the recent shooting in Newtown, Connecticut dominated headlines.  Signs of support, moments of silence, and honorary tributes were held throughout the country and amplified through our media channels.  Less than two months later, gun control reform was atop President Obama’s priority list given during his presidential inauguration.

This is a golden example of how strong, consistent messages do not fall upon deaf ears.  The US has an extremely powerful and far-reaching media.  Journalists here have a strong enough following where they can help institute positive change.  But not every country’s media has this level of influence.  And perhaps that is the lesson to be learned here.

The Brazilian media must take a page from the US media template, and push for change in event regulation.  They must relentlessly call for items like pyrotechnics to be banned at all public places.  The standard for public facility safety requirements must be both raised and standardized.  There can no longer be tolerance for a venue holding 2,000 people to only have one exit.  And Brazil is in a great position to make this stand, because the media appetite is certainly in place: Brazil is second only to the United States in number of Facebook users.  Think about the messages that can be spread, and the initiatives that can be created, if a statistic like this was properly leveraged.

Brazil is clearly a nation on the rise, and this is another opportunity to raise the standards it holds itself to while setting an example for the rest of Latin America.  Furthermore, this is a chance for the Brazilian media to step up and show the world that, like their counterparts in the US, they too can help institute positive change.

How can Brazil move forward from this tragedy and what can be gained?  Do you think the Brazilian media is up to the task of helping institute positive change? Leave your thoughts within the comments. End of Story

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Written on January 28th, 2013 by
Categories: From the News | No Comments »

Much is being made recently about cash management procedures for American multinational companies when doing business overseas.  Companies such as Google and Microsoft have been heavily criticized for finding ways to do business in Europe while using tax loopholes to lower their perceived revenue numbers and therefore pay lower taxes in relation to the European revenue they are actually generating.

Google’s European headquarters, for example, are located in Ireland, which boasts one of the lowest tax corporate rates in Europe.  When Google does business in France or Germany, they can simply chalk it up as a business trip, and note the revenue as having been generated from their more tax-friendly Irish headquarters.

Part of the finger can be pointed at the U.S. tax structure, where income generated here at home receives a 35% tax, thus encouraging companies to move their businesses overseas.  But don’t these companies have an ethical obligation to comply with?  By their account, they are simply mastering the rule book.  Others might see it as exploiting a region that is in severe economic chaos with several countries on the verge of massive financial collapses.

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Written on December 4th, 2012 by
Categories: From the News, Public Relations | No Comments »