Posts by Vu Chung

taxes_sdNoteworthy events for the month ahead . . .

The month kicks off with April Fools’ Day. Here is a look-back at the biggest pranks in 2013.

Panama plays host to the World Economic Forum on Latin America on April 1-3. The conference focuses on the region’s efforts in maintaining its economic growth, boosting the diversification of its economies, increase its productivity, fuel competitiveness, enhance trade and invest in human capital.

The Wall Street Journal’s ECO:nomics conference is on April 2-4 in Santa Barbara, CA. As always, the conference convenes experts from a diverse range of industries – oil, gas, alternative energy, clean tech, manufacturing, finance, and consumer businesses – to debunk myths and opportunities. This year’s speakers include chairmen and CEOs of Walmart, Tyson Foods, Statoil, Toyota, Waste Management, and more.

Something to look forward to on April 15 – a total lunar eclipse is visible to those in Australia, the Pacific, and the Americas. Speaking of April 15, don’t forget to file your taxes. Here are “10 Tips for Getting the Biggest Tax Refund.”

About 36,000 runners compete in the 118th Boston Marathon on April 21. Runners will commemorate those killed by the bombing at the 2013 race.

Celebrate Mother Earth on April 22. This year’s theme for Earth Day is Green Cities, which focuses on initiatives that help create sustainable communities. How will you do your part?

Rounding up the month, PRWeek hosts its PR Summit 2014 in London on April 29. A one-day strategic PR event, the focus of this year’s summit will be on the evolution of PR in the global and digital landscape.

Other important, if not quirky, events to take place in the month of April include National Walk to Work Day (April 4), World Pillow Fight Day (April 5), World Health Day (April 7), Passover (April 14), and Easter (April 19). End of Story

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Written on April 1st, 2014 by
Categories: From the News, Save the Date | No Comments »

saint-patrick-day-icon-md_297Noteworthy events for the
month ahead . . .

March is National Women’s History Month and the theme is “Celebrating Women of Character, Courage, and Commitment.” Other events celebrating women in March include International Women’s Day (March 8), Harriet Tubman Day (March 10), and Girl Scout Day (March 12).

The PRSA hosts a series of seminars this month on a variety of topics ranging from Pitching Challenging Brand to Grow the Word-of-Mouth Movement, and PR and Big Data. Full calendar here.

Always 46 days before Easter, Mardi Gras, or Fat Tuesday, is on March 4 this year. Fun fact: there are three colors associated with Mardi Gras – purple for justice, green for faith, and gold for power.

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Written on March 1st, 2014 by
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groundhog-day-drivingNoteworthy events for the
month ahead . . .

February is National African American History Month. Why February? Because the birthdays of two important figures, Abraham Lincoln (Feb. 12) and Frederic Douglass (Feb. 20), fall in the month.

February 1 marks a historical event for the U.S. Federal Reserve as Janet Yellen becomes the first woman to serve as America's banking chief, succeeding Ben Bernanke. Yellen is slated to lead her first Federal Reserve meetings in March.

February proves to be a busy month for sports fans. The month kicks off with Super Bowl XLVIII on Feb. 2, when the Denver Broncos go head-to-head with the Seattle Seahawks for the coveted Vince Lombardi Trophy, while advertisers spend at least $4 million for a 30-second commercial spot. Not-so-fun-fact for advertisers: “Only one in five Super Bowl commercials leads to a sale, or intent to purchase” according to a study by Advertising Age.

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Written on February 1st, 2014 by
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HNY2014

Noteworthy events for the month ahead . . .

Kicking off the New Year, January has a few peculiar events that are worth mentioning, such as Festival of Sleep Day (January 3), Cuddle Up Day (January 6), and Bubble Bath Day (January 8).

January 7 marks the first day of the buzziest tradeshow of the year, International CES, in Las Vegas. Which consumer electronic company will dominate this year’s event? Follow #CES2014 for the latest developments.

Gorkana continues to host its popular “connects” event in January with two new ones with reporters from VentureBeat (January 15) and Los Angeles Times (January 28). More information here.

And for all of the writers in us, let’s not forget to celebrate Peter Roget on Thesaurus Day on January 18.

This year’s Martin Luther King, Jr. Day falls on January 20, while Lunar New Year, which is celebrated by Chinese, Japanese, Korean, Vietnamese, Mongolian, and Tibetan, falls on January 31. It is the Year of the Horse.

Davos-Klosters, Switzerland, continues to play host to the World Economic Forum Annual Meeting (January 22-25). This year’s theme is “The Reshaping of the World: Consequences for Society, Politics and Business.”

And finally, if one of your New Year’s resolutions is to master social media strategies, then you are in luck. The folks over at PRSA will host a Social Media and New Media PR Boot Camp on January 30. Check it out! End of Story

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Written on January 2nd, 2014 by
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Noteworthy Events for the Month Ahead . . .

happy-holidaysKicking off December is Cyber Monday on December 2. According to the Adobe Digital Index, Cyber Monday will break records with an estimated 15 percent increase in sales. However, according to Newtek Business Services, 70 percent of the 900 retailers that participated in its survey expect their sales to remain unchanged from last year. Let’s see which crystal ball is correct.

Curious to know the latest research on what marketers are saying about their challenges and techniques of cross channel attribution? Consider attending this webcast hosted by Ad Age on December 5. Oh . . . did I mention that it is free?

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Written on December 2nd, 2013 by
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