Posts by Vu Chung

zite_logo

Type:
News Aggregator

System:
Android and iOS

Cost:
Free

Hi. My name is Vu and I’m a news junkie. I think this addiction has something to do with my line of work, but deep down, I think it has a lot to do with #FOMO. But, I digress.

zite1Generally, Twitter is my go-to source for headlines, but these days it doesn’t cut it for me anymore. I have the Flipboard app on my mobile phone and tablet, as well as Google’s Play Newsstand (I’m an Android user). Still, I needed more. I realized that while these apps give me a lot of news content from many credible sources, often times they don’t feature the news that matters to me. So, I set out to search for a news aggregator app that will meet my specific needs. A month ago I came across Zite and decided to give it a test drive, and review it for our inaugural monthly review column that focuses on apps that help us be more productive at work and home.

Unlike Flipboard and other news aggregator apps currently available that display RSS feeds from various news sources in a clean magazine format, Zite learns what you like to read and feeds you similar content. In other words, Zite does to your news consumption what Pandora does for your music listening. This is a key differentiator and it is exactly what I was looking for to help satisfy my addiction.

To test its intelligence, I started using only Zite to get my news fix and grade articles either thumb up or down that I liked and didn’t like. One sure way to know whether or not Zite is feeding me the topics that I want, I went against what I truly enjoy by giving a thumb up to every Kardashians and Justin Bieber article. Within 24 hours, my “Top Stories” section, which is also the homepage, was dominated by the two topics I loathe most (see photo, above).

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Written on September 16th, 2014 by
Categories: Going App$#!t | 2 Comments »

LaborDay2014September is National Preparedness Month, which is sponsored by FEMA. Learn more here.

The PRSA has also declared September to be Ethics Awareness Month. Visit the PRSA’s website for upcoming related activities throughout the month.

September is synonymous to fall TV, so here’s a handy premiere calendar for your reference. Clear out that DVR . . . stat!

Labor Day celebration in the US takes place on September 1. A few interesting facts about labor in the U.S. according to the 2010 Census: There were 13.4 million Americans who work from home in 2010 compare to 4 million in 1999; 25.3 minutes is the average commute time with New York and Maryland top the longest commute list with 31.3 and 31.8 minutes, respectively.

The rumor mill is working overtime to guess the actual launch date for Apple’s iPhone 6. Guess no more. Apple has confirmed Sept. 9 as the official date. CNET has a fun roundup of other rumors before the launch.

PRWeek’s annual conference Convene brings together CEOs, CMOs, CCOs and PR agency leaders to lead a conversation on numerous trend topics. Mark Sept. 16 for this event in New York City.

Obviously, New York City is the place to be in September. First, the city hosts The Clinton Global Initiative Annual Meeting from Sept. 21-24. In addition to the Clintons, other headlined speakers include President Barack Obama, Mary Barra, CEO of GM, and Jack Ma, Executive Chairman of Alibaba. Second, New York City plays host to 80 events, activities and high-profile meetings related to the climate topic. Officially known as Climate Week NYC (Sept. 22-28), the main event of the week is the UN Climate Summit where world leaders convene “to galvanize and catalyze climate action.”

Other important, if not quirky, events to take place in the month of September include Teachers Day (Sept. 5), National Cheeseburger Day (Sept. 18), First Day of Autumn (Sept. 23), and World Coffee Day (Sept. 29). You can get a complete listing here. End of Story

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Written on August 29th, 2014 by
Categories: From the News, Public Relations, Save the Date | No Comments »

Noteworthy events for the month ahead . . .

July4thItaly takes over the rotating EU presidency from Greece on July 1. More details on Italy’s priorities here.

The U.S. celebrates its 238th year of independence on July 4 and 155 million hot dogs are expected to be consumed on this day according to National Hot Dog and Sausage Council. Perhaps this is why July is also National Hot Dog Month.

The FIFA World Cup wraps up on July 13. Did you know that South American and European countries have won the World Cup 9 times and 10 times respectively? There has been no other continent which has produced a World Cup Champion. Other major sport events to watch in July and August include the Tour De France (July 5), the golf British Open (July 17), and the tennis US Open (Aug. 25).

President Barack Obama celebrates his 53rd birthday on August 4. Also celebrating a birthday this month is Prosek’s fearless leader, Jennifer Prosek. Happy birthday, Jen!

Want to learn more about Mexico and how “US companies can best leverage the $507 billion import-export market with Mexico?” The Economist hosts a free webinar on this topic on August 5.

Other important, if not quirky, events to take place in the months of July and August include International Joke Day (July a), World Population Day (July 11), National Tequila Day (July 24), National Cheesecake Day (July 30), Friendship Day (August 3), International Left Handers Day (August 13), Womens Equality Day (August 26), and International Bacon Day (August 30). End of Story

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Written on July 1st, 2014 by
Categories: From the News, Main Street | No Comments »

Noteworthy events for the month ahead . . .

Happy Fathers Day 2014The month of June kicks off with the Apple Worldwide Developers Conference on June 2 in San Francisco. According to the rumor mill, possible announcements at the event will be iOS 8, OS X 10.10, and perhaps a refresh of the iMac. iPhone 6 is not on the docket. Not to be outdone, Google hosts its Google I/O event on June 25 also in San Francisco. Expected announcements include Android TV, consumer launch of Google Glass, more smartwatch models, and Android for cars.

How many major sport events can a month have? Apparently, a lot! Round 4 of The French Open starts on June 1, the NHL’s Stanley Cup Final starts on June 4, the NBA Final starts on June 5, the 114th U.S. Open Championship starts on June 12, FIFA World Cup also starts on June 12, and the month wraps up with the Tour de France on June 23.

The G8 Leadership Summit is now the G7 as Russia has been suspended due to fear of its military moves in Ukraine. Taking place on June 4-5, the summit’s location is now in The Hague in the Netherlands

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Written on June 2nd, 2014 by
Categories: From the News, Main Street, Social Media | No Comments »

Noteworthy events for the month ahead . . .

how-should-you-celebrate-mother-s-day-may-8-2012-600x480May is Asian American and Pacific Islander Heritage Month, which celebrates the culture, traditions, and history of Asian Americans and Pacific Islanders in the United States.

In sports, three major events take place in May: the Kentucky Derby (May 3), the PGA’s The Players Championship (May 8-11), and the French Open (May 26-June 8).

Anna Jarvis who started Mother’s Day filed a “lawsuit in an effort to stop the over- commercialization of Mother's Day.” Clearly, she lost the suit because according to the U.S. Census, Americans on average spend about $671 million on cards, $126 million on gifts and $1.9 million on flowers each year on Mother’s Day. Don’t forget to call your mom on May 11.

Two key PRSA events taking place in the month of May. In New York City from May 15-16, PRSA and PRIME Research host their Strategic Corporate Communications and Research Conference where leading communicators share how to “prove and improve your return on PR investment with strategic research approaches.” Speakers include Gary Sheffer of GE, David Tovar of Walmart, and Andrew Bowins of MasterCard. Then, on May 20-21 in Chicago, PRSA hosts its Connect 14 Conference, which “features power networking with colleagues, as well as targeted programming that responds to the latest internal communications challenges and opportunities.”

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Written on May 1st, 2014 by
Categories: From the News, Save the Date | No Comments »