Posts by Vu Chung

Happy New Year! Here are the noteworthy events and facts to kick start the first month of the New Year.

 2015Ring in the New Year however you see fit, but make sure you lock up your car. According to the National Insurance Crime Bureau, the number of vehicles stolen on New Year’s Day is much higher than any other national holiday.

The sixty-eighth session of the United Nations General Assembly has named 2015 the International Year of Light, which “aims to raise awareness of the achievements of light science and its applications, and its importance to humankind,” and the International Year of Soils, which is “to increase awareness and understanding of the importance of soil for food security and essential ecosystem functions.”

A few key happenings to take place in Europe in January: Lithuania joins the euro, while Germany leads the G7 as its president and Latvia starts its first six-month term as the president of the EU.

New year, new skills. From “effective crisis response” to “Twitter PR secrets,” the PRSA has you covered as you look forward to another successful year. More details here.

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Written on December 31st, 2014 by
Categories: From the News, Public Relations, Save the Date | No Comments »

prediction-sphere-cloud-hold-ball-crystalA year is not fully wrapped up until you read a list of predictions for the following year. For our contribution to this annual tradition across industries, the Unboxed Thoughts team took to the hallways and cubicle aisles to force 2015 predictions out of our senior management team. In true Unboxed Thoughts spirit, the predictions are all over the map…for good reasons. For one, we are communicators representing a variety of industries. Focusing on just one is just, well, boring. Instead, we encouraged our oracle wannabes to unleash their thoughts on factors that may impact their clients’ business, as well as their professional and personal lives. Take a read and join the fun by sharing your predictions in the comments.

Caroline Harris, Managing Director

  • It’s going to be a really cold winter and a sweaty summer
  • Kim Kardashian will be pregnant again
  • There will be a new princess in England

Tom Rozycki, Managing Director

  • Apple will reach a $1 trillion market cap
  • Tiger Woods will retire
  • A female GOP presidential candidate will emerge

Andrew Waterworth, Managing Director, Prosek Partners London

  • In Asset Management: 2015 will see the first manifestation of fund groups utilizing ‘big data’ (1) as part of their investment process(es) and (2) in their attempts to understand their clients better and (3) to thwart competition from internet companies seeking to encroach on their territory
  • In Technology: The New Year will witness the first attacks targeting mobile commerce/mobile payments
  • In Sport: The 2015 Rugby World Cup Final will be between England and New Zealand with NZ lifting the trophy

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Written on December 29th, 2014 by
Categories: Business, Communication, Miscellaneous Musings, Roundup, Uncategorized | No Comments »

Noteworthy events for the month ahead.

Did you know that December is Bingo Month?

Bookmark these non-fiction book launches in December: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki (Dec. 4), Leading Women: 20 Influential Women Share Their Secrets to Leadership, Business, and Life by Nancy D. O’Reilly (Dec. 5) HBR Guide to Office Politics by Karen Dillon (Dec. 9), and How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams (Dec. 30).

“Getting to Zero” is the theme for this year’s World Aids Day, which is on Dec. 1. The disease has killed above 25 million people between 1981 and 2007. About 33.2 million people universal live with HIV/AIDS as of 2007. What can you do to help raise awareness? Learn more here.

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Written on December 1st, 2014 by
Categories: From the News, Public Relations, Save the Date | No Comments »

Round-up news from across the Atlantic . . .bank-stress-test

Lloyd’s Bank this week announced its plans to go digital. However, famous for promising to be the last bank on the high street, Lloyd’s won’t be completely doing away with its physical presence on British streets. Instead, the bank wants to create a new type of branch with iPads and internet discussion screens which will allow customers to chat with staff who may not be physically in the branch. How about that for science fiction? Read more.

Are you feeling stressed? Think about Europe’s banks for a second. In the latest test of European banks, 25 of 130 banks failed. However, in a prophetic vision, the soothsayers at The Economist argue that banks declared fit in past stress-tests have toppled over soon after. Read more.

Things have been going from bad to worse for supermarket chain Tesco. Following recent accusations of accounting anomalies, the Serious Fraud Office have launched an investigation into the business. Whilst they’re at it, they might as well check out this deal on Dr. Oetker pizzas! Read more.

Finally, a story for the exercise dodgers – running can be bad for your health as one Dean Farley found out this week. Out for his lunchtime run, Mr. Farley inadvertently caused a security situation when he ran directly into the Prime Minister!  The PM was promptly bundled into a car and Farley was arrested. He was eventually released as the police were able to establish there was “nothing sinister” behind the incident. You never can be too careful with those joggers though! Read more. End of Story

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Written on October 31st, 2014 by
Categories: Bitesized Blighty, From the News | No Comments »

berlin-wallNovember is Native American Heritage Month and Aviation History Month.

Bookmark these non-fiction book launches in November: Dot Complicated: Untangling Our Wired Lives by Mark Zuckerberg’s sister Randi Zuckerberg (Nov. 4), Power Through Partnership: How Women Lead Better Together by Betsy Polk (Nov. 3) The Colder War: How the Global Energy Trade Slipped from America's Grasp by Marin Katusa (Nov. 10), The New Censorship: Inside the Global Battle for Media Freedom by Joel Simon (Nov. 11), and Spam Nation: The Inside Story of Organized Cybercrime-from Global Epidemic to Your Front Door by Brian Krebs (Nov. 18). Happy reading!

Heads-up, San Francisco PR pros! Gorkana hosts a media briefing with Bloomberg on Nov. 6. A panel of reporters and editors from Bloomberg share “the types of stories they want, tips for pitching ideas and how to maximize opportunities for coverage.” Register here.

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Written on October 31st, 2014 by
Categories: From the News, Public Relations, Save the Date | No Comments »