Welcome tailgaters and avid consumers of foods containing immense amounts of protein. In today’s ad watch, we’re going to take a few moments to enjoy some of the finer things in life. Specifically, we’re going to focus on the luxuries of conveniently wrapped and easily accessible meats from a variety of farm animals who in turn came from potentially debatable origins. Yes my friends, its time to brush up on your weenie whistle skills and rev up your Weinermobiles, for we’re going to take a look at some of Oscar Mayer’s most recent advertising campaigns. (Interesting fact: Did you know that the Weinermobile actually has a “hot dog smell” button? Me? Of course I knew.)
Over the past six months, Oscar Mayer has pushed out a handful of advertising efforts in both social media and television formats that have succeeded in being both amusing and informative. These aforementioned campaigns have come from talented agencies such as McGarryBowen and 360i. While all of these efforts have focused on the convenience and deliciousness of Oscar Mayer’s vast array of meat products, the general themes from the ads have varied. For example, the commercial seen in the top right of this post concentrates on a grandpa who takes being literal to a whole new level of beautiful awkwardness. Mostly, I think this man needs a hug, as he’s clearly a little too impressed be a luminous transparent container of ham. Okay, it wasn’t exactly gleaming, but it might as well have been. After all, this was the only thing that could impress straight-talking grandpa.