Business

Image courtesy: Topos Graphics and as seen on The New York Times Opinion Pages

The Following Post Was Originally Written For and
Published By The Council of Public Relations' Blog

The New York Times recently ran a story by Arthur C. Brooks entitled, “My Valuable, Cheap College Degree,” about the $10,000 undergraduate degree. The author, the president of the American Enterprise Institute and a former college professor, decided that instead of going into debt for a degree from an average college, he would pay $10K for a distance-learning B.A.

Interesting.

Brooks claimed that the ROI from his $10K spend was huge, given that his career turned out as he had hoped and he lives a debt-free life. He also argued that with the cost of education skyrocketing, we would see more innovation in terms of the cost of college.

So the next logical question: Would I as an employer hire a kid with a $10K B.A?

Damn straight I would!

Ours is a “public school” profession, in that most young hires have attended a decent but not top 5-ranked college. I have no qualms about that. My best hire, oftentimes, is a kid from an average college who had four internships and a dirty job along the way—grocery bagger, factory worker, waitress.  Although we’ve hired our share of kids who went to boarding schools and graduated from top colleges, they succeed no more frequently than the gritty kid from the average college. And I like the entrepreneurship shown by people who take tough jobs starting out.

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The Power of HabitsEvery time a new year rolls in, we expect it to be different than the last. You’re probably saying, “this year is the year I’m going to lose weight” -- or perhaps you want to eat healthier, be more organized or spend more time with family. Unfortunately, according to a recent study by the University of Scranton, only 8 percent of people actually achieve their New Year’s resolutions. I’ll admit, looking back, I can’t remember a time I actually achieved a resolution myself. But why do we fail year after year?

Chances are the goal of your New Year’s resolution is to eliminate a negative habit or to form a new, positive one. Charles Duhigg, New York Times reporter and author of The Power of Habit (2012), argues that the problem is that people don’t fully understand how their habits work. Habits, he argues are composed of three parts: cues, routines and rewards. The cue can be a time a location or an emotional state – anything that triggers a certain routine. The routine is the behavior itself. Finally, there’s a reward which serves as the ultimate motivation behind the habit (but not always the motivation you would expect).

Duhigg gives an example his own (former) bad habit of eating a cookie every afternoon. He noticed that he craved a cookie around 3:00 p.m. every day and figured out that the “cue” was time.  His routine was to go to the cafeteria around that time and buy a cookie and talk to his colleagues. By analyzing the routine, he realized that the “reward” was not actually a cookie, but socialization. To change the habit, at 3:00 p.m. he would walk around the office and talks to his colleagues instead.  Now, he has a new habit of walking around the office at that time and his urge to eat a cookie has completely disappeared.

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Unwritten Rules: What You Don't Know Can Hurt Your CareerDon’t wear flip flops. That was one of many rules outlined in the employee handbook we received when we first started at Prosek. We also aren’t allowed to harass or threaten our co-workers or come to work smelling bad as “good personal hygiene is expected.” Those are all easy enough rules to follow.

But remembering to apply deodorant and hiding your flip flops is hardly going to put your career on the fast track. As we learned earlier this week, there are other rules, “unwritten rules,” which are the key to career success.

We attended the British American Business’ Women's Forum hosted by KPMG and based on research conducted by Catalyst. The event consisted of a panel discussion on the unwritten rules for career advancement. The panel was made up of a group of successful women: Sarah Diamond, General Manager of Global Consulting Services at IBM; Kelly Watson, Managing Partner at KPMG; Laura Sabattini PhD, Senior Director of Research at Catalyst; and Amanda Drury, Anchor on CNBC.

According to Catalyst the term “unwritten rules” is generally used to describe unspoken workplace norms and behaviors that are necessary to success within an organization, but that are not communicated as consistently or explicitly as formalized work competencies are. Often, these behaviors are viewed as “what successful employees should do.”

Some of the rules are classic to business advancement 101, such as do good work, find the right mentor and build a professional network. Others were equally as important but less popular to admit, such as playing office politics, working long hours and never leaving the office before your boss.

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The 2008 financial meltdown caused most investors to become extremely conservative with their investment strategies.  Many turned their assets into cash and earned that tantalizing .04% interest rate.  Some investors even went as far as to purchase bonds with negative yields!  That’s right, rather than earning interest, they were paying sovereign governments interest just to hold their money safely.

Despite the economic uncertainty that still surrounds us, investors are gravitating back to normal investor behavior.  And if CNBC’s new online web-show focused on futures trading is any indication, it seems as we’ve finally made it Back to the Futures.

CNBC is premiering a 15-minute online show today about the multi-trillion dollar futures market called Futures Now.  The show will stream live on CNBC.com on Tuesdays and Thursdays at 1 P.M.  Its purpose is both informational and educational.

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No Comments » Written on October 2nd, 2012 by
Categories: Business, From the News, Journalism
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Santi Visalli/Getty Images

Helen Gurley Brown died on my birthday. She was 90 years old.

I always knew she was the famed former editor of Cosmo (she took over the magazine at 43 years of age, the same age I turned on Monday), but I never really understood what an inspirational woman she was. Her story, and the way she changed the way women consider their options in life and career, is truly astounding. Until Gurley Brown came along with her controversial suggestive covers and her open discussions about sex before marriage, few women ever considered the life of a Cosmo girl - unencumbered by marriage, self-made, sexual and ambitious. Until her, finding a husband and becoming a housewife was perceived to be the best and only option.

Although I never considered myself a Cosmo girl per se, I realize Gurley Brown’s vision for women matches what I've aspired to - yes, a happy marriage with children, but also an exciting career that afforded experiences, intellectual stimulation and a paycheck all of my own. Gurley Brown’s long and tough road to success in an era where the secretarial pool was almost the only option is truly inspirational. She rose to the top in large part thanks to her extremely hard work and belief system (she held 17 different secretarial jobs before landing an editorial job).

Helen Gurley Brown became editor of Cosmo at 43. She said the Cosmo girl was "the young woman she had been - or dreamed of being - 20 years before." Thanks to Gurley Brown and others we are confident to make choices about our lives and careers - as women - that are as traditional or Cosmo-esque as we choose them to be. This is a gift and a wonderful reminder to make the most of it. End of Story

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No Comments » Written on August 15th, 2012 by
Categories: Business, From the News
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