It seems somewhat fitting that I came across the below video on the heels of Valentine’s Day and the “annual celebration of love.” While many have snarked that yesterday was a “Hallmark Holiday” I would contend it’s a great opportunity to stop and reflect about the ones who do and have meant a lot to you – especially those who may no longer be with us. This may be why the Smilow Cancer Hospital’s flash mob video struck a certain chord (pun intended) with me.
One way or another, we’ve all been touched by cancer. And while media coverage and attention keeps us all aware of the disease, the frequency and context with which it is covered can sometimes dampen the message. That’s why it was so refreshing to see this creative video (below) from Smilow, spotlighting their unofficial theme song “Closer to Free” (originally made famous by the band BoDeans). As communicators, I think we can all agree that it's a great use of video and digital media solutions to express the great work they're doing for their patients.
As we head toward the weekend, check out the below video and take a moment to think about / call a loved one who has been touched by cancer. Here’s hoping we can move toward a world that is “closer to free” of this terrible disease – and kudos to Smilow on a job well done.
You can also watch the making of the mob here.
YouTube, the birthplace of the web series, the king-maker of online celebrity, the petri dish of viral video, spent $100 million on re-positioning itself as the second coming of cable television with 100 new channels of advertiser-friendly, day-parted original programming.
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