Main Street

Michael Scott of The OfficeTonight, NBC will tie a big bow on The Office, wrapping up the series for good after nine seasons. Dunder Mifflin fans will desperately begin the search for another show that induces both laughter and that particular, indefinable cringe-worthy element.

The impending series finale has already prompted a number of reflective articles from the web’s biggest fans—my favorites include Forbes’ management lessons from Michael Scott and Buzzfeed’s predictably perfect compilation of key Office moments.

But perhaps there’s room for one more. The Office celebrates the notion that company culture is critical; despite Michael Scott’s antics, he ran Dunder Mifflin’s best-performing branch. Over the course of nine years, the show gave us a peek into the pillars of Dunder Mifflin’s success, leaving viewers with five key lessons about maintaining a strong company culture:

  1. Be clear about your organization’s mission, and reinforce it. When Michael Scott held the managerial reins, there was no question about his mission: to sell paper and create an office environment where everyone felt like family. While implementing the latter was often more challenging, he never stopped trying—through (often misguided) humor, dinner parties, and unexpected field trips. After seven seasons, when Michael finally parted from Dunder Mifflin, it was clear that he left a family behind. Read the rest of this entry »
Share:
  • email
  • Print
  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • Digg
  • Reddit
  • StumbleUpon

We Can Do It!

I recently read a blog post on DailyWorth that caught my eye and I could not resist sharing it.  It discussed the fact that in many industries Ambition is still “a four-letter word” for women. It truly surprised me that people still think this way in 2013.

“I think women should be just as ambitious as men, and be proud of it,” fashion designer Tory Burch, recently told Stanford business school.

Sheryl Sandberg, the Facebook COO whose new book, “Lean In: Women, Work and the Will to Lead,” is coming out next month, is fond of citing research showing that 36% of women identify themselves as ambitious in the U.S., a far lower percentage than India, Brazil and China. What about the other two-thirds of the women from that survey?  Why would they answer “no” to being ambitious? What messages are women in these other countries receiving that American women are not?

Read the rest of this entry »

Share:
  • email
  • Print
  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • Digg
  • Reddit
  • StumbleUpon

Nokia-Lumias

There is such a thing as drinking the Kool-Aid, but this time did Nokia go too far? On Monday the tech community went wild after news circulated of a Nokia Lumia 620 review posted on the Nokia Conversations blog by Adam Fraser—a NOKIA EMPLOYEE! (Talk about a biased opinion).

So with the stir it’s caused, it only seemed appropriate to pick the review apart in a “review of the review.”

The Good:

  1. The self review (and the buzz it caused) was a major SEO play for a company with a stale reputation (and I actually read the review)

The Bad:

  1. The review I read was kitschy and poorly written. A major oversight on Nokia’s part.
  2. There’s also no way to get around the fact that Adam is a paid employee. That’s like an employee at Kraft saying that Kraft Singles make the best grilled cheese (it just isn’t so). There simply should have been more transparency up front—using the blog as a forum to discuss why Nokia created the phone and diving deeper into the product specs.

The Ugly:

  1. The part about being in a dark alley—“Right now, I’m loving the Cinemagraph app. Here's my first attempt, down a dark alley.” That’s just creepy—I needn’t say more.

The takeaway here is that if a major brand (or any for that matter) is going to push a new product/announcement  in a public forum, it should at least be transparent about why the news is important—what is it? (just the facts), why did the company decide to launch this product/service now? And what sets this launch apart from others? If you can’t answer those questions then hold off from a launch until you can. End of Story

Share:
  • email
  • Print
  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • Digg
  • Reddit
  • StumbleUpon
No Comments » Written on February 7th, 2013 by
Categories: Main Street, Marketing
Tags: , ,

Think back to where you were during the Enron scandal.  It has been eleven years since the day that scandal broke, and we’ve come a long way in terms of the transparency expected from corporations and the ethics of financial management.   But now here we are in 2012, and still the nation’s largest financial institution, The Federal Reserve, is perhaps the least transparent of all—until now.

Federal Reserve Vice-Chair Janet Yellen, who is rumored to be Ben Bernanke’s successor as the Federal Reserve Chair in 2014, delivered a speech at the University of California this week focusing on the Fed’s efforts to improve their communications strategies.  She emphasized the increasingly familiar term of Forward Guidance, which she defines as “communications about the future course of monetary policy”.

Part of what has driven this generation’s push for transparency is the ease with which we can now exchange information and ideas.  It has become a public relations staple to ensure that a company collects feedback from all its employees—top to bottom, as well as its stakeholders—to really understand how to overcome obstacles and grow as a unit.  Ms. Yellen is pushing for something similar at the Federal Reserve.

Read the rest of this entry »

Share:
  • email
  • Print
  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • Digg
  • Reddit
  • StumbleUpon
No Comments » Written on November 15th, 2012 by
Categories: From the News, Main Street, Public Relations, Wall Street

Christmas has come and gone. All those high-tech gadgets and doodads have been bought, opened and… what’s that? Broken or with missing parts? Gasp! What now? What do you do? Do you cry? Weep uncontrollably, curled up in the fetal position? Do you call 9-1-1? Or do you do what most normal people do and bravely attempt to dial a hopefully knowledgeable and friendly customer service representative? You’re not alone. As a result, many of us are all too familiar with the scenes that play out in Discover’sPeggy” credit card commercials. You know the ones. You call up with a question and find yourself talking in circles without coming to a resolution. But who’s resolution is the priority here, yours, or the company you’re calling?

Has anyone else noticed how the new millennium has seemingly brought about the downfall of customer service? I’ve certainly noticed. I myself had issues comparable to that of Jeff Jarvis. Jarvis purchased what would be a faulty laptop from Dell, and despite having a four-year coverage plan, getting his concerns addressed and problems solved was anything other than blissful. During a time when blog readership was finally reaching relevance, Jarvis wrote a blog post that resonated across an empathetic Web community to such a degree that even corporate giant Dell was brought to its knees (socially speaking, of course). As a result, Dell restructured its online presence to what it is today, and made a strong, vocal push to listen to their customers in order to avoid the possibility of another Dell Hell incident.

Before Jarvis, Dell and other companies didn’t necessarily need to listen to a single complaint (due to a lack of a social community, ready and willing to share their experiences). Let me pose a question: have things truly improved, or has a new layer of smoke and mirrors been installed to give the appearance of change?

Read the rest of this entry »

Share:
  • email
  • Print
  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • Digg
  • Reddit
  • StumbleUpon