There you are, bored on any given weekday night with nothing more to watch than yet another rousing episode of American Idol or House Hunters. While the seemingly endless supply of everyday individuals who think they can carry a tune or afford a 4000+ sq/ft house with granite counter tops, stainless steel appliances and a multi-head shower deeply intrigues me, there are times when I find my attention hungering something with a little more intrigue. Thankfully, locked away within a secret bunker deep inside the innards of an advertising agency, there dwell creative visionaries whose very jobs are to create a vacuum in which we’re all socially sucked in. And I applaud them.
Beginning in November, creative agency BBDO Atlanta unleashed a television ad series starring Beck Bennet and a boisterous variety of adorable kids, answering questions designed to highlight AT&T’s prominent features/services. These commercials don’t hurl facts and figures into your face, nor do they serve up steaming piles of propaganda for your unwanted digestion. Instead, Beck posts a basic question to some articulate adolescents, and their adorable answers create and instant chuckle fest. You forget that AT&T wants you to know about their network speed or sizable download capabilities, and instead just learn that a robot shooting lasers from two eyes instead of one is more powerful, or that fastening a cheetah to grandma’s back might make her faster. Hey, I don’t make this stuff up. But I wish I did.