After welcoming the inaugural class of the Hofstra North Shore-LIJ School of Medicine last week, Hofstra University joined an elite club of 135 educational institutions nationwide that offer MD programs. Perhaps even more noteworthy, Hofstra has now become one of only 66 universities in the United States with both accredited law and medical schools. Although this accomplishment is significant in its own right (it’s New York State’s first new allopathic medical school since 1963), I can’t help but wonder what this means for the value of my degree when I graduate from Hofstra next spring.
While this certainly won’t guarantee a job offer or financial success after graduation, I’ve realized that Hofstra’s effort to boost its national profile has also reinforced another dimension of my personal brand. While personal branding doesn’t necessarily define an individual, it does provide another opportunity to market one’s self, a particularly important skill in an increasingly competitive job market.
Personal branding is known as an essential career building process (it is a process), but what exactly does it consist of?