Posts Tagged ‘CBS’

Dominated by a furious second-half comeback, a 37 minute power outage, and what Kanye West would undoubtedly call "one of the best halftime performances OF ALL TIME," the general consensus is that Super Bowl XLVII was not nearly as much of a coup for on-air advertisements as 2012's event. Whereas the previous two years featured equal parts impassioned and hilarious ads, the tops trend for 2013 was tame, safe ads featuring fairly common themes.

“Jake Silver” – A Look at the Stats

By my unofficial count, there were 64 non-NFL and non-CBS ad spots in this year's game. Some observations:

  • 27% of ads were for car companies (quite similar to last year's 25%)
  • 40% of ads were for food/beverage products (way up from 20% last year)
  • 21% of ads featured consumer products/services (similar to last year's 16%)
  • Five movie ads were broadcast, including one promoting the new Fast & Furious franchise entry (which now has as many episodes as Spider-Man has comic books)
  • Just three ads—5% total—were for online specific-platforms/services, down even from last year's meager total of 8%

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CBS readies the new Early Show format with a few new personalities.(From left: Erica Hill, Gayle King, Charlie Rose)

Last Tuesday, CBS News announced a shake-up of its third place morning show, The Early Show. The changes include moving to a format similar to MSNBC's Morning Joe and away from the likes of NBC's Today and ABC's Good Morning America. The announcement has brought an interesting twist to the morning show wars as CBS tries to redefine morning news.

As the frontrunners in morning TV, Today and GMA typically do a half hour of hard news and then focus on soft, "news-you-can-use" segments, such as "Where in the World is Matt Lauer" and "Today Throws a Wedding." While Today has dominated morning TV for 13 years, Good Morning America is beginning to cut into its lead, according to a recent Nielsen ratings report which shows GMA only 500,000 viewers behind Today. Both programs have weather anchors, flashy, well-known sets (Times Square and Rockefeller Center) and often turn from reporting on hard news, like the European debt crisis to tabloid stories like Kim Kardashian's divorce.

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The Week Unpeeled

It seemed to be the week of the “oops,” starting with Rick Perry at the Republican debates going into a brain freeze to S&P erroneously downgrading French sovereign debt. Big headlines in the US, however, focused on the Penn State/Joe Paterno scandal, MF Global shutting down and still looking for $600 million (oops!) and Silvio Berlusconi getting the boot as Italy’s PM.  Elsewhere:

  • Double dip in Europe? The EU Economic and Monetary Affairs Commissioner, Olli Rehn, admitted that European growth has stalled, which has lead to further speculation of a double dip recession. Rehn announced revised economic GDP growth figures for countries in the single currency of 0.5 per cent in 2012, down from an original estimate of 1.8 per cent;
  • The Italian bond market spooked markets as yield soared and raised talk about the future of the common EU currency;
  • 2005 YU55, otherwise known as a humongous asteroid, sailed past earth last week;
  • Michael Jackson’s doctor was convicted of involuntary manslaughter;
  • The Dow finished a volatile week up 1.4 percent to end at 12,153 (that following a nearly 390-point plunge on Wednesday).

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The Week Unpeeled

Not a week of great headlines from all corners of the world, from Greece (referendum?) to MF Global (Refco redux?) to Kim and Kris (referees, please) but busy nonetheless. For example:

  • MF Global went bust and bankrupt, customer money went missing (reportedly found at JP Morgan) and Jon Corzine of Goldman Sachs chief, New Jersey senator and governor fame went looking for a job (this is becoming a completely twisted way-too-connected story with CFTC chief Gary Gensler having to step down from the investigation because of his friendship with Corzine (really, is anyone paying attention to details here?);
  • The US jobless rate fell to 9.0 percent in October (from 9.1 percent in September) with 80,000 new jobs added to payrolls, an extremely modest pace but one that dimmed double-dip prospects (The Fed is projecting an 8.6 percent rate for 2012);
  • Groupon went public, with prices climbing at one point by as much as approximately 55 percent on its debut and closing at $26.11 a share, with a market cap on Friday of $16.7 billion (more than, as WSJ pointed out over the weekend, Macy’s, Delta or CBS);
  •  “Papandemonium” no doubt held center stage in Cannes at the G20 meeting after the Greek PM scrapped plans to hold a referendum on the latest rescue package agreed upon by the EU and will instead seek to form a coalition with the main opposition party;
  • Robin Hood taxes: At the G20 summit, Bill Gates joined activists from around the world in calling for a Financial Transactions Tax, which is gaining support from groups such as Oxfam, the World Wildlife Foundation. Gates has recommended that there should be a small tax on trades of stocks, derivatives and other financial instruments to help fight poverty and deprivation around the world; and
  • The Dow ended Friday at 11,983, down 2 percent for the week after a stellar October.

Andy Rooney Dies at 92

The legend of “60 Minutes,” who appeared in 1,097 closing segments of the most popular news show on TV ever had just retired after more than 60 years in television journalism, starting his career with the birth of TV. The tributes to Rooney showed his depth as a television journalist and producer. But did you know he never started his show asking, “Did you ever…”  That can be linked to Joe Piscopo on “Saturday Night Live” in his impressions of Rooney.  An honor, indeed. CJP

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The 2011-2012 television season. Television networks will begin premiering new and returning TV shows the week of September 12. A quick search on Twitter and you’ll find a lot of chatters about this coming season with great anticipations for the new series. Some of these shows look promising, which is good news for TV fans and of course for the networks. These new shows also present ample opportunities for product placements. TV fans may find them annoying. But hey, someone has to make money around here. That’s the reality we live in, so let’s have a little fun with it. Advertisers, take note!

Below are some fresh TV series that I will check out, along with my recommended products/brands that can be placed strategically within each show. Which show/s will you watch? Share your thoughts in the comments section.

Up All Night

Premiere Date:
September 14 @ 10 p.m.

Channel:
NBC

Products/Brands:
Diapers (e.g. Pampers, Luvs), Baby formulas (e.g. Similac, Enfamil)

Watch on YouTube

 

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