Posts Tagged ‘Cyber Monday’

berlin-wallNovember is Native American Heritage Month and Aviation History Month.

Bookmark these non-fiction book launches in November: Dot Complicated: Untangling Our Wired Lives by Mark Zuckerberg’s sister Randi Zuckerberg (Nov. 4), Power Through Partnership: How Women Lead Better Together by Betsy Polk (Nov. 3) The Colder War: How the Global Energy Trade Slipped from America's Grasp by Marin Katusa (Nov. 10), The New Censorship: Inside the Global Battle for Media Freedom by Joel Simon (Nov. 11), and Spam Nation: The Inside Story of Organized Cybercrime-from Global Epidemic to Your Front Door by Brian Krebs (Nov. 18). Happy reading!

Heads-up, San Francisco PR pros! Gorkana hosts a media briefing with Bloomberg on Nov. 6. A panel of reporters and editors from Bloomberg share “the types of stories they want, tips for pitching ideas and how to maximize opportunities for coverage.” Register here.

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Noteworthy Events for the Month Ahead . . .

happy-holidaysKicking off December is Cyber Monday on December 2. According to the Adobe Digital Index, Cyber Monday will break records with an estimated 15 percent increase in sales. However, according to Newtek Business Services, 70 percent of the 900 retailers that participated in its survey expect their sales to remain unchanged from last year. Let’s see which crystal ball is correct.

Curious to know the latest research on what marketers are saying about their challenges and techniques of cross channel attribution? Consider attending this webcast hosted by Ad Age on December 5. Oh . . . did I mention that it is free?

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Media Navel Gaze

The Week Unpeeled

Black Friday (which was more like Black Thursday) gave holiday shopping a black eye and sometimes literally as media coverage seemed to focus more on stun-gun antics (not kidding!) at malls between consumers, estimated at 140 million over the weekend, than actual sales figures, which weren’t too great (maybe Bleak Friday?)  Big box stores appeared to do the best but this year an undertone of shopping rebellion was building as some op-eds (The Wall Street Journal, Saturday, Nov 30, 2013, Peggy Noonan, “Next Year Stay Home, America,” for example) asked for more thanks from Americans and less “nonessential commerce.” (A good op ed on the importance of dirty jobs, as well, by the way.)

Elsewhere:

  • Cyber Monday also seemed less relevant this year and not so much of a novelty but heavy coverage and probably heavy sales expected no doubt;
  • Stocks ended the month strong with the Dow up 3.5 percent in November and a strong 22.8 percent for the year so far;
  • Bitcoins may be getting a bit more real the Channel island of Alderney in the UK planning to become the first “jurisdiction” to actually mint the coins in partnership with the UK’s Royal Mint;
  • In The New York Times’ long profile on Bloomberg last week, the company said it would add around 100 newsroom positions in 2014 in a division called First Word, a service will produce short-form market-moving news, something that probably could also be called Fast-Market Twitter; and
  • Wal-Mart announced that Douglas McMillon will become its next chief executive, who at 47 years old is the youngest CEO since Sam Walton. End of Story
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Media Navel Gaze

The Week Unpeeled

The destruction and rescue efforts in the Philippines following typhoon Haiyan dominated the news with coverage focusing on the 3 million now homeless and the difficulty in getting aid to the islands, which President Aquino has now declared a “state of national calamity.”

Elsewhere:

  • Fed chairman nominee Janet Yellen faced Congress last week and appeared more dovish than hawkish, suggesting she would not push for any big changes anytime soon (i.e., no tapering just yet);
  • Outgoing Fed Chairman Tim Geithner is headed to Warburg Pincus;
  • The White House reversed earlier stance and said insurers can continue coverage next year on those who would have been cancelled under Obamacare in a bid to taper intense criticism for botched program;
  • All the books fit to scan!  The courts dismissed a lawsuit that would have prevented Google from digitally scanning millions of books, claiming the project on Google Books advances the progress of arts and science; some 20 million books have already been available online;
  • JPMorgan showed us through the #AskJPM experiment that it had a dim understanding of Twitter, how the world views US banks and that 140 characters can speak volumes;
  • Forget Cyber Monday, China celebrated its biggest online shopping day last week called Singles’ Day, selling nearly $6 billion of goods, or more than four times as much by some estimates, illustrating that China is the biggest e-commerce market around;
  • And probably the biggest sports star on the planet right now retired last week when cricket’s Sachin Tendulkar finished his last test match against West Indies with an estimated more than 1 billion  worldwide; and
  • The 20-something founders of Snapchat turned down an offer worth billions of dollars last week amid hopes for bigger things ahead, probably hoping the future fortune does not vanish like the photos on their product. End of Story
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Noteworthy events for the month ahead . . .

thanksgiving-turkey

We’ll kick off November with Election Day on November 5. While it is an off-year election, there are several significant races worth paying attention to including the New York City mayoral election and New Jersey’s gubernatorial race.

Curious to know where’s next for economics, politics and business? The Economist to host its annual Global Agenda conference on November 7-8 in London where over 50 chief executives and chairmen of some of the world’s foremost companies, and leaders from politics and civil society will tackle this question.

Don’t forget to honor the men and women who have served in the armed service on November 11. The National Veterans Day Ceremony will take place at the Arlington National Cemetery. For more information on other events, visit the U.S. Department of Veterans Affairs.

Gorkana will host a couple of “connection” events in November. On November 12, connect with Cosmopolitan UK and US editors at the Hearst Tower in New York City. Then on November 21, connect with a panel of reporters from The Chicago Tribune in Chicago.

PRSA will continue its series of professional development courses throughout November. Highlight courses include “Best Practices for B2B Public Relations,” “Public Relations Strategic Planning,” and “The Digital PR Strategist’s Toolkit.”

This year’s Thanksgiving in the U.S. is on November 28, and an expected 280 million turkeys will be sold to celebrate this holiday. For ideas to spice up your Thanksgiving feast, check out Food Network’s recipe page dedicated to Turkey Day.

If we’re talking about Thanksgiving, we cannot avoid talking about Black Friday, which technically takes place at midnight on November 29. However, due to competitions, stores are now open on Thanksgiving Day. Some stores, including Macy’s, Walmart, Target, Kohl’s, and JC Penney, have announced Black Friday will start at 8 p.m. on Thursday. Consumers are expected to spend an average of $738, which is two percent less than 2012 holiday spending. Will you shorten your family time to capitalize on this annual sales? I won’t. I’m more of a Cyber Monday (December 2) kind of girl. End of Story

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