Posts Tagged ‘Dawn Zinkewich’

UnknownCan we achieve success in the traditional definition without all the stress?

That is what was under discussion yesterday at The Huffington Post’s first ever women’s conference, "The Third Metric: Redefining Success Beyond Money & Power,” in New York.

According to Arianna Huffington, “we’ve all bought into this male definition of success, money and power, and it’s not working. It’s not working for men, and it’s not working for women. It’s not working for anyone.”

The conference is essentially analyzing work-life balance and examining ways to redefine success with a “third metric” – I suppose one that doesn’t give the stink eye to prioritizing personal health and wellness or raise judgment of those who don’t sleep with their smartphones.

At the conference, Arianna discussed the high costs associated with stress -- equating it to a $300 billion loss per year to U.S. corporations ($200-300 billion because of indirect healthcare costs). This is an interesting data point especially for women who are no longer just the main caregivers in a family – they’re also increasingly the main breadwinners. In fact, according to a recent poll released by Pew Research Center, 40% of American households with children under age 18 now include a mother who is either the sole or primary earner for her family.

Based on these statistics, there seems to be a real clear need for a third metric in order to sustain the workforce’s current trajectory. What do you think? What would be your third metric to define success? End of Story

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PsychologistThis year I am not making a New Year’s resolutions list. Instead, I am just going to give everything my best possible effort. According to the essay, “The Power of Negative Thinking” recently published in The Wall Street Journal, it might be the ticket to achieving success.

The piece, which was adapted from a book, entitled The Antidote: Happiness for People Who Can't Stand Positive Thinking, suggests some very interesting ideas:

  • Thinking darker thoughts can actually make us happier
  • Sometimes the best way to address an uncertain future is focusing not on the best-case scenario but on the worst-case scenario
  • Sticking too closely to “goals” may actually lead to underachievement

What the author is saying makes a lot of sense to me. If you think happy perky thoughts all day and only concentrate on what you want to happen, you will surely end up disappointed. We all know in business and in life, there are obstacles to face. If you’re not facing tough decisions, you can’t possibly be challenging yourself. The easy road inhibits your ability to learn, improve, and be creative.

According to the article, thinking about worst-case scenarios can diffuse “the future of its anxiety-producing power.” This is also called “defensive pessimism.” Here, I’d say we call it productive paranoia, one of the distinctive behaviors of successful people outlined in the book “Great by Choice.” Essentially, be prepared and take clear-headed actions -- channel the paranoia into something productive.

And, if you’re focused too much on goals – setting and meeting goals – you might actually sell yourself short. For example, the article says that “many New York taxi drivers make less money in rainy weather than they could because they finish work as soon as they reach their mental target for what constitute a good day's earnings.” Instead, if you strive to do your best you can achieve and generate more positive results.

So this year, consider doing away with resolutions, goals and overly rosy outlooks. Be a realist and give everything your best possible effort. You might just find yourself being more productive, more successful – and happier!

Happy New Year!

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By the Dawni Lama

Stress. We all have it. Some thrive on it, some become paralyzed by it, and others are lucky enough to know how to deal with it in a balanced and calm manner.

Last month, CareerCast issued its annual list of the 10 Most Stressful Jobs of 2012 and, yes, PR executive ranked #7 (right after event coordinator and police officer...intriguing).

While this is not surprising to those of us in the industry, and possibly irritating to those in other stressful careers that didn’t make the list,  I thought it would be appropriate to celebrate this “honor” with a post that offers some tips I found to help to clear the mind – ideas that any stressed out professional might appreciate.

De-Stressing at Your Desk:


Try 5-Minute Desk Yoga

Here’s a video of Rodney Yee, world-renowned yoga teacher, demonstrating a 5-minute technique to relieve stress and re-energize, right at your desk.

“Head-Down Time-Out”
Kate Hanley, author of The Anywhere, Anytime Chill Guide: 77 Simple Strategies for Serenity, suggests a move she calls “head-down time-out.” Here’s what to do: Stack your forearms on top of each other at the edge of your desk; rest your feet flat on the floor and scoot your chair away from the desk to release tension in the muscles in your back; then rest your head on your arms, just like you did in elementary school. Give yourself a little mental time out. You’ll come out more productive on the other side.

Office Chair Swivel = Energy Boost
Another Hanley tip: Try swiveling in your office chair. Pick your feet up off the ground, hold on to the edge of the desk with your fingertips and push your chair back. Inhale and swivel to the right, making sure to keep your shoulders facing forward. Exhale and swivel to the left. They say doing this for 15 to 20 breaths can loosen the muscles in the back and stimulate the kidneys, which, according to Chinese medicine, are a major source of energy in the body.

For more fun ideas on how to distress at your desk, check out more of Hanley’s tips here.

Namaste. CJP

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Our client Pitney Bowes and the American Red Cross have teamed up again this year to organize Holiday Mail for Heroes, a program that allows Americans the opportunity to send holiday greetings to men and women of the U.S. Armed Forces, our nation’s veterans and their families.

What better way to say thanks and spread some cheer to America’s heroes this year than by sending a card (details below). Or, if you don’t have time (or paper and markers) and prefer to go the digital route, this year Pitney Bowes has also created an online card making feature. You can send a card with a personal message of thanks and holiday cheer to a service member for $1. The new website, www.mailforheroes.com, offers four holiday card designs that will remain accessible until December 9. The cards will be sent directly to the Holiday Mail for Heroes P.O. Box in Maryland for distribution.

For reasons of processing and safety, participants are asked to refrain from sending “care packages,” monetary gifts, items with glitter or card inserts. For more information and card requirements, please visit www.redcross.org/holidaymail.

Cards can be mailed to the following address by December 9th:

Holiday Mail for Heroes
P.O. Box 5456
Capitol Heights, MD 20791-5456

Again, on behalf of my colleagues at CJP, I’d like to say a very heartfelt thank you to all of our active and retired servicemen and women. We appreciate your sacrifices and salute you today, and every day. CJP

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In Ad Age’s AdStat column published Aug. 1st, Stephen Kraus and Bob Shullman write “Among Affluent Americans, Print Media Is Tops.” Of course, this headline immediately grabbed my attention.

The Affluency column appears monthly on AdAgeStat.

It seems for years, we’ve been attending print media's funeral and online’s débutante ball; however, according to the Mendelsohn Affluent Barometer survey, reports of the death of traditional media “are greatly exaggerated and equally premature.” America’s wealthy prefer traditional to other newer forms of media (online, mobile devices, etc.).

Here’s a recap of the Mendelsohn Affluent Barometer survey:

Contrary to popular belief, print media is not dead.

  • How the rich read magazines? 93% said they read hard-copy print versions; in contrast, less than a third read them on computers, and no other format garnered more than 10%
  • How the rich read newspapers? 86% read in print, compared to the 39% who read them on computers, and 14% who read them via smartphone
  • How the rich watch TV shows? TV shows are watched on TVs by 94%, followed by 23% who watch them on computers
  • Computers or mobile devices to view content? Websites are viewed on computers by 94%, followed by 32% viewing them on smartphones

Methodology: The Mendelsohn Affluent Barometer tracks new and traditional media use among American affluents. This monthly survey consists of more than 1,000 online interviews with respondents making at least $100,000 in annual household income—in other words, the 20% of Americans who account for about 60% of U.S. income and approximately 70% of U.S. net worth. The survey was conducted between March and May 2011.

So in PR, even though we all know the power and massive reach of online media, the print clip is still is very much a valuable currency—especially  if your clients are targeting the affluent. CJP

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