Who doesn't like a good start-up story? I know I do, especially with a commercial that's as sharp as a tack... or in this case, a razor. Enter California-based funny guy Michael Dubin, and his business partner Mark Levine. These two entrepreneurial geniuses saw what a hairy situation men had with purchasing over-priced shaving equipment and decided to do all of us manly gentlemen a favor. This favor, launched in 2011, is known as the Dollar Shave Club.
Have you seen the included video yet? It's Dollar Shave Club's recent commercial, and it's gone completely viral, garnering over three million epic views on YouTube in about a week's time. If you are a super savvy individual like me, or someone that had to start shaving way too early in life (curses to you, gene pool), you no doubt realize that those are a lot of views. Say what you will about the commercial; maybe you think it's not serious; maybe you even think its offensive. Maybe you're right. Pardon me while I lather on, but I see it as an engaging exchange with socially savvy men (with senses of humor) who are tired of paying too much money for dinky, multi-edged pieces of plastic and metal. I also see this as a hungry consumer pool looking for a chance to not only save money, but spend it.