I’ve forever held the belief that celebrities “afford” to be fit by being able to pay the $12.50 for a 4-ounce kale and flax-seed smoothie, only to be drunk after a three-hour workout in their state-of-the art home gyms with $600/hour personal trainers. It’s often frustrating for us un-famous folks to try and keep up with the latest clean eating trends when they cost half a paycheck. So kudos to Beyonce who, despite being a celebrity, has signed on with vegan home delivery service, 22 Days Nutrition, to inspire us more budget concerned health nuts to eat clean. With the help of exercise physiologist, Marco Borges, Bey is pairing two things America loves—herself and online ordering food delivery services like Seamless—to promote healthier lifestyles among the general public.
Not only has 22 Days Nutrition promised meals comprised “100% organic, Non-GMO, dairy-free, gluten-free and soy-free ingredients that nourish the body, mind and soul”, but the weekly meal delivery service inadvertently has the best social media non-campaign my Instagram consumed eyes have ever seen. Given Beyonce . . . excuse me, Queen B’s notoriety as an empowering musical genius, mother and role model, the name association itself is enough to spark an award-winning social media campaign as organic as 22 Days Nutrition’s Almond Berry Breakfast Loaf.