Dominated by a furious second-half comeback, a 37 minute power outage, and what Kanye West would undoubtedly call "one of the best halftime performances OF ALL TIME," the general consensus is that Super Bowl XLVII was not nearly as much of a coup for on-air advertisements as 2012's event. Whereas the previous two years featured equal parts impassioned and hilarious ads, the tops trend for 2013 was tame, safe ads featuring fairly common themes.
“Jake Silver” – A Look at the Stats
By my unofficial count, there were 64 non-NFL and non-CBS ad spots in this year's game. Some observations:
- 27% of ads were for car companies (quite similar to last year's 25%)
- 40% of ads were for food/beverage products (way up from 20% last year)
- 21% of ads featured consumer products/services (similar to last year's 16%)
- Five movie ads were broadcast, including one promoting the new Fast & Furious franchise entry (which now has as many episodes as Spider-Man has comic books)
- Just three ads—5% total—were for online specific-platforms/services, down even from last year's meager total of 8%