Posts Tagged ‘Like’

Source: Someecards.com

Even if you have thick skin, the realization that someone has defriended you on Facebook can leave your ego pretty bruised. If said “defriender” isn’t someone who you have gotten in a recent fight with (like a friend or an ex) and isn’t someone who is trying to hide content from you (such as a daughter, son or younger relative), figuring out why you were defriended can be quite a puzzle. You can also rule out the possibility that it was an accident. The act of defriending is a deliberate move, as you must literally go to the person’s profile page and click “Remove as Friend” to do so. So what, exactly, is defriender’s problem with you?

Perhaps defriender’s issue isn’t with you, but with your social media communication style. Do your statuses inform the Facebook world of your every waking move, including the fact that you had Cinnamon Toast Crunch for breakfast? Are you clogging your friend’s newsfeeds with relationship updates because you and your significant other “complicated” Monday, “open” Tuesday and “single” by Friday? Do your 35 Facebook albums solely consist of pictures of your cat? Then you’re guilty of meaningless social media over-sharing; who can blame defriender for wanting to eliminate you from his or her newsfeed?

Apparently, the motives behind why someone might defriend you on Facebook resemble the reasons why someone might unlike, unfollow, unsubscribe or otherwise “break up” with your brand online. According to a recent article by PR Daily, the main reasons why people “break up” with brands is because posts either become too frequent, or content becomes too repetitive. According to a similar New York Times article by Ciara Byrne, a new study by Exact Market and CoTweet reveals 90 percent of consumers say that they have “broken up” with a brand via Facebook, email or Twitter.

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When you think of Facebook, what do you think of? Social media? Friends? Sharing thoughts, links and pictures? Stalking that guy or girl you like without them knowing you’re taking in all their personal business they post for your salvation? Awkward, I know. How about Google? Searching, of course. Directions to your soon-to-be favorite restaurant? Checking Email? How about social sharing and social networking? Say hello to Google’s +1 and check out the video embedded to the right.

Indeed, Google is no stranger to the Internet and social media landscape.  After all, they have ownership of a few names you may recognize, such as YouTube, Blogger, Orkut and Google Talk. But why stop there? With its online rival Facebook’s popularity only increasing, it’s hard to miss all the Like buttons throughout the Internet and what their sheer quantity represents in ad dollars. Leah Pearlman on Facebook writes:

We've just introduced an easy way to tell friends that you like what they're sharing on Facebook with one easy click. Wherever you can add a comment on your friends' content, you'll also have the option to click "Like" to tell your friends exactly that: "I like this."

This is similar to how you might rate a restaurant on a reviews site. If you go to the restaurant and have a great time, you may want to rate it 5 stars. But if you had a particularly delicious dish there and want to rave about it, you can write a review detailing what you liked about the restaurant. We think of the new "Like" feature to be the stars, and the comments to be the review.

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