Even if you have thick skin, the realization that someone has defriended you on Facebook can leave your ego pretty bruised. If said “defriender” isn’t someone who you have gotten in a recent fight with (like a friend or an ex) and isn’t someone who is trying to hide content from you (such as a daughter, son or younger relative), figuring out why you were defriended can be quite a puzzle. You can also rule out the possibility that it was an accident. The act of defriending is a deliberate move, as you must literally go to the person’s profile page and click “Remove as Friend” to do so. So what, exactly, is defriender’s problem with you?
Perhaps defriender’s issue isn’t with you, but with your social media communication style. Do your statuses inform the Facebook world of your every waking move, including the fact that you had Cinnamon Toast Crunch for breakfast? Are you clogging your friend’s newsfeeds with relationship updates because you and your significant other “complicated” Monday, “open” Tuesday and “single” by Friday? Do your 35 Facebook albums solely consist of pictures of your cat? Then you’re guilty of meaningless social media over-sharing; who can blame defriender for wanting to eliminate you from his or her newsfeed?
Apparently, the motives behind why someone might defriend you on Facebook resemble the reasons why someone might unlike, unfollow, unsubscribe or otherwise “break up” with your brand online. According to a recent article by PR Daily, the main reasons why people “break up” with brands is because posts either become too frequent, or content becomes too repetitive. According to a similar New York Times article by Ciara Byrne, a new study by Exact Market and CoTweet reveals 90 percent of consumers say that they have “broken up” with a brand via Facebook, email or Twitter.