Posts Tagged ‘LinkedIn’

ABC's "Scandal" - Season TwoIs there something better than Olivia Pope? You bet.

I had the privilege last week to attend LinkedIn’s CommsConnect in New York, where one of the guest speakers was Judy Smith, founder and president of Smith & Co., a crisis-management firm well known inside the Beltway. But, Smith is more popularly known as the inspiration for Olivia Pope of TV’s Scandal.

One half of me wanted to know whether Ms. Smith – like her counterpart Olivia on the show – also drank red wine, what kind of relationship she had with her parents or whether she was ever in love with any of her many presidential clients. (She made it clear that last one was a “no.”) Not one of the senior communication executives in the audience asked any one of those questions.

Instead, we heard several bits of wisdom that can make all PR professionals more like a gladiator – the show’s term for hard-core crisis fixers – than mere message developers.

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Media Navel Gaze

The Week Unpeeled

The unrest in Baltimore continued to lead the news last week and through the weekend with six police officers charged in the death of Freddie Gray, a 25-year-old man who died in custody from spinal injuries; the speed and breadth of the prosecutor’s official charges were somewhat of a surprise amid quick debate on whether this was a rushed judgment.  A story no doubt that will remain a media focus for some time.

Elsewhere:

  • Warren Buffett held his annual meeting over the weekend and received more ink than usual because the event marked his 50 years at the helm of Berkshire Hathaway;
  • Tesla announced plans to launch batteries for business and domestic use, a news items that received various degrees of media play with FTWeekend placing the story as its lead in its US editions on Saturday;
  • Social-media companies like LinkedIn, Twitter and Yelp were unliked by investors last week and took a hit in the market amid disappointing financial results; Twitter was the victim of pretty negative tweets, in fact, after results were posted early forcing a halt in trading at one point;
  • Copy That and Pretty Cool: Lowe’s introduced 3-D scanning and printing services (or poetically also known as additive manufacturing) at one of its stores in Mountain View, Calif.;
  • The Dow ended a pretty volatile week down 0.3 percent following a rally Friday that saw the average close at 18,024;
  • The co-founder of Weight Watchers died, an obit that received front-page attention at The New York Times;
  • The Duke and Duchess of Cambridge produced an heiress, the first princess in 25 years and fourth in line for the throne;
  • American Pharoah won the Derby; and
  • #MayPac happened and happened bigger and better for Mayweather in one of the richest sporting events ever. No doubt #TBE.

LatAm Gaze:

  • The New York Times published an interesting editorial analyzing the state of Puerto Rico’s finances
  • Venezuelan president Nicolás Maduro on Worker’s Day this week raised his country’s minimum wage by 30% to try offsetting the nation’s high inflation growth, which some experts say could reach triple digits this year
  • March unemployment in Colombia posted its lowest monthly figure in 15 years
  • New data show that Uruguayan banks in 2014 invested over 10% less domestically than the year prior
  • The IMF this week projected 2015 economic growth in Central and Latin America will slow for the 5th consecutive year
  • Chilean volcano Calbuco erupted this week for the 3rd time in eight days, leading to another evacuation in the region. End of Story
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LINKEDIN-FOR-BUSINESS

Here are the top trends and digital communications resources to leverage for your next big campaign.

For this inaugural column, we focus on the top five LinkedIn corporate users as reported by Contently.

Hubspot, with 88K followers, is an inbound sales platform for businesses of all kinds, and they are hugely invested in LinkedIn. They post to LinkedIn multiple times a day with content from their blog or website, including insightful 'how to's', 'Top 10's' and 'Marketing Myths' and sometimes expanding up to "The Ultimate Playbook". Engagement averages around 50 likes for each post with several comments, but, most importantly, the content is often gated to catch leads.

Hubspot also leads a private group called 'Inbound Marketers' with 120K members, where they host questions from members and allow the community to discuss. They also send daily and weekly content to members, keeping fresh marketing ideas associated with that Hubspot brand. Read the rest of this entry »

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Social Media Log-InCollege seniors around the country breathed a collective sigh of relief last week when the U.S. Senate decided not to advance the new Cyber Intelligence Sharing and Protection Act, also known as CISPA.  A new clause in the bill recently passed by the U.S. House of Representatives would have allowed businesses and the U.S. Government full access to individuals’ personal social media pages as a way to crackdown on cybercrime.

While this particular version of the bill is now considered dead, legislators are re-writing a similar version that could be more protective of citizen privacy.  But if and when a version of this does get passed, professionals nationwide have some serious self-reflection to do.

For many, professional accomplishments are often prioritized ahead of other life goals such as when to start a family or at what age to retire.  So just imagine what will become of us if one of the few places we truly express our personality, our personal social media pages, can now be considered an extension of one’s resume.  Will we be forced to permanently keep our personal pages business-casual?

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Comments Off on Your Employer Accessing Your Personal</br>Social Media Accounts… It Could Happen Written on April 30th, 2013 by
Categories: From the News, Social Media
Tags: , , , , , ,

Whoever the makers of those fancy, extra weight, ivory colored “resume paper” packets are (which typically cost you $20 to print one nice document), they’re going to have to find new jobs. In a recent Forbes article, I learned that Facebook may have set its sights on its next offering – an online recruiting platform à la industry heavyweight and Empire State Building neighbor, LinkedIn. The article suggests Facebook will be hard-pressed to dethrone what has become the foremost recruiting tool for HR executives and search firms alike. And with LinkedIn’s current valuation somewhere north of $10B, it is less likely Zuckerberg will consider pulling another Instragram-like buyout of its social peer.

What looks like it could be the beginning of a playground turf war between the two social powerhouses leads me to a definite conclusion. The days of paper resumes are dead. I can’t even count how many times I marched my one-page proclamation of worthiness (AKA: my resume) into the career development center at my university. I looked for suggestions on how to bolster the descriptions of my professional experiences and highlight, in a relevant way, the parts that would bring out the more intangible skills I had developed, my personality and work ethic. It always seemed so counterintuitive that the first thing potential employers would “see” of me was a voice-less, color-less document which would probably sit in the middle of a stack, waiting to be read, or have coffee spilled on it, or be lost in the shuffle.

As has become the case with many of the more “traditional” ways we conduct business, the job search and recruiting process has largely moved online. As such, so have the ways we share information with potential employers and those we want to network with.

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