Hello, and welcome to the first installment (of what I hope to be many) in the series I have defined "Graphic Information." Through each blog entry, I will highlight an infographic I've stumbled across during my intrepid online journey and analyze both the content and aesthetic quality of the presentation. As we can all attest to, we're all highly active people with vastly intellectual busy lifestyles that make perusing and absorbing information challenging if it dares to be verbose. . . Did I lose you already? Oh, there you are!
What makes a successful infographic? The perfect storm includes: an intriguing topic, attractive visuals and a simple delivery of the subject matter. After all, the main purpose of all infographics is to deliver boring research/study data in an otherwise eye-catching way. Who doesn't like having their retinas clutched by science?! Okay, that sounds messy and awkward. But the key take away is, you have to want to learn about this data, and an infographic's job is to suck you in like a Hoover vacuum does a dust bunny.
Today's infographic (presented by The Logo Company, full version seen below) is one that I came across way back in the good ole' month of July 2012. As an avid lover of many things defined as dorky, the topic of "Nintendo vs Sega: Video Game Logo Evolution" not only intrigued me as a fan of chubby plumbers in red overalls with mad ups and sassy blue hedgehogs addicted to speed, but also as a person that enjoys researching logos and their origins. The infographic's purpose is to not only display the companies' logo transitions, but also show their corporate evolutions and accomplishments. This is all done fairly well, with a few minor exceptions.