Posts Tagged ‘Michael Bogardus’

One would think a sporting event dating back to 1896 would have lost some of its luster over the years; however the Olympics continue to shimmer as golden as the medals its participants receive. With 20 million spectators making the journey to London, over 21,000 media members broadcasting The Games and a world of “social participants,” all eyes have focused in on Her Majesty’s kingdom. Here’s a roundup of the latest from around the web…

  • The Daily Dog examines how “Ambush Marketers” are impacting this year’s Olympic Games.
  • PR News’ Bill Miltenberg looks at the social guidelines Olympians need to follow at this year’s games.
  • AdAge’s Natalie Zmuda (Twitter) spotlights Coca-Cola’s global TV Series created especially for the Olympics.
  • Luisa Yen (Twitter) of Digital Park shares her guide to enjoying the Olympics for busy professionals.
  • HyperText reveals NBC’s (Twitter) desire for the 2012 Olympics to "go digital.”
  • EverythingPR examine how P&G (Twitter) is using the Olympics to promote brand ambassadors.
  • TwoFourSeven's Julio Romo (Twitter) examines the battle ground being drawn between social media and the 2012 Olympics.
  • Mark Borkowski (Twitter) ponders the extent marketers go to enforce their sponsorships at this year’s Olympics.
  • Mashable’s Lance Ulanoff (Twitter) discusses the hacking that occurred during this year’s Olympic opening ceremony.

 

Author’s Note: The Roundup is a recurring column that spotlights the voices and opinions of PR professionals, marketers, branding experts and others across cyberspace. Have an article or topic you think should be included in the next Roundup? We’d love to see it. Please send it to UnboxedThoughts@prosek.com.

Michael Bogardus is an intern at Prosek Partners. End of Story

 

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No Comments » Written on July 31st, 2012 by
Categories: From the News, Roundup
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With media consumption patterns’ rapidly changing, it is becoming ever more apparent that social media is a pivotal aspect of today’s media landscape. While this fact may not be new to us in the PR world, many outlets and blogs have recently taken notice of social media’s global impact. Here’s a roundup of the latest from around the web…

  • The Holmes Report argues that the number of social media “followers” one has is a meaningless metric.
  • Mashable’s Samantha Murphy (Twitter) spotlights why Facebook’s new facial-recognition software raises privacy concerns.
  • PR News looks at Facebook’s desire to cash in on its new payment options.
  • AdAge’s Bradley Johnson (Twitter) ponders how Google became a $2 billion advertising behemoth.
  • Business Insider’s Owen Thomas (Twitter) looks at Facebook’s newest potential employee, 17 year old Nive Jayasekar.
  • AdAge’s Jack Neff (Twitter) opens up about how Unilever utilized Facebook to provide safe drinking water to 500 million people around the world.
  • The Daily Dog examines how Pinterest morphed into a Marketing Powerhouse.
  • Prakkypedia discusses seven great ways for journalists to use social media.
  • PR Daily explores 20 hot button topics for PR people to tweet about.
  • Stuart Bruce (Twitter) shares an interesting infographic that spotlights the recent surge of Facebook use in the Middle East and also looks at social network use around the world.
  • Brian Solis (Twitter) weighs in on the new Facebook Action Links and discusses how they will change social media as we know it!

Author’s Note: The Roundup is a new column that will spotlight the voices and opinions of PR professionals, marketers, branding experts and others across cyberspace. Our goal is to continue to provide you, our Unboxed Thoughts readers, with insights and reactions to today’s biggest stories for communicators. But more importantly, we want to hear your thoughts and reactions to these stories. No matter what your viewpoint, whether you find these stories interesting and accurate or shocking and off base, we want to know. Sound-off in the comments or email us directly. Why? Because there is always another side.

Have an article or topic you think should be included in the next Roundup? Email it to UnboxedThoughts@cjpcom.com. CJP

Michael Bogardus is an intern at CJP Communications

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1 Comment » Written on June 27th, 2012 by
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