Here are the top trends and digital communications resources to leverage for your next big campaign.
For this inaugural column, we focus on the top five LinkedIn corporate users as reported by Contently.
Hubspot, with 88K followers, is an inbound sales platform for businesses of all kinds, and they are hugely invested in LinkedIn. They post to LinkedIn multiple times a day with content from their blog or website, including insightful 'how to's', 'Top 10's' and 'Marketing Myths' and sometimes expanding up to "The Ultimate Playbook". Engagement averages around 50 likes for each post with several comments, but, most importantly, the content is often gated to catch leads.
Hubspot also leads a private group called 'Inbound Marketers' with 120K members, where they host questions from members and allow the community to discuss. They also send daily and weekly content to members, keeping fresh marketing ideas associated with that Hubspot brand. Read the rest of this entry »