Posts Tagged ‘Olympics’

The Week Unpeeled

So 2012 comes to a close in a year that saw “Fifty Shades” and “Gangnam Style” break all kinds of records, suggesting the nation fell off the cultural cliff well before the fiscal cliff, which has not surprisingly dominated headlines the last few days. President Obama appeared on NBC’s “Meet the Press” on Sunday (taped Saturday), where he reportedly said he did not see an agreement yet, although he was “modestly optimistic.”  More certain is some stop-gap short-term measure merely to prolong the cliff hang.  No matter, markets did fall over edge over the unknown outcome with the Dow sliding for five straight days, ending down 1.2 percent on Friday alone to end at 12,938.

Elsewhere:

  • Private-equity firm Carlyle is buying Duff & Phelps for approximately $600 million;
  • William Rees-Mogg, editor of The Times of London from 1967 to 1981 died, who was attributed to bring the paper into the “modern era”;
  • The Queen bestowed knighthoods and other honors last week to a list that was dominated by many sports figures from the Olympics, including Bradley Wiggins, cyclist, and Ben Ainslie, sailor;
  • Gen. H. Norman Schwarzkopf, US Commander in the Gulf War, died at 78, with an interesting obit in The New York Times that described a man fluent in French and German and raised in five countries before becoming “Stormin’ Norman”; and
  • Death Valley was named the hottest place on earth, knocking a spot in Syria off its Hades perch and making the California desert officially hell on earth. End of Story
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We have come a long way from prehistoric forms of communications like smoke signals and pigeons but the impetus remains the same today: people need to share their emotions and communicate – especially during big events. Today, we just choose to communicate more with our mobile devices. And, in the age of social media people are continuing to rely on text messages (SMS) to share their thoughts. It’s clear that there are events and moments in time driving people to communicate. And, the London 2012 Olympics sets a good example. Check out this infographic from Sybase 365*, the mobile services arm of SAP:

Click Here

What was your favorite Olympic moment and did you text anyone to share the joy or disappointment? For me it was the women’s soccer match between the U.S. and Canada. My dad and I exchanged text messages with our own analysis after each goal by both teams (there were a lot of goals to go around). They were that textworthy! You can relive the match here in case you missed it.

*NOTE: Sybase 365 is a Prosek Partners client.

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No Comments » Written on August 21st, 2012 by
Categories: What’s #Trending Now
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The Week Unpeeled

Mitt Romney and Olympics dominated headlines over the weekend, with the presumptive Republican presidential candidate picking Paul Ryan from Wisconsin as his running mate, with many analysts claiming that the conservative fiscal plank will now take center stage in the debate.  However, bank news seemed a close second in headline count (too much medal count talk, I guess), with allegations against Standard Chartered in the UK on money laundering in transactions involving Iran from New York banking regulators. Standard Chartered rejected allegations by the US that it schemed with Iran to process secret transactions in breach of sanctions. The company is now seeking advice on legal action against the New York State Department of Financial Services.  Elsewhere:

  • Barclays shares rose as the bank appointed Sir David Walker as its next chairman;
  • Heat wave and drought continued throughout the US, amid reports that July was the hottest on record for the 48 contiguous states;
  • The Dow closed higher again last week, ending Friday at 13,207 or up 8.1 percent for the year;
  • Manchester United launched its IPO last week, trading below initial market expectations;
  • Pussy Riot remained front and center (thank you, Madonna, for highlighting a human rights story with all the right stuff) as the trio awaits fate in Russian cells.

Olympics Update

  • Usain Bolt become the first athlete ever to retain the Olympic 100m and 200m titles and end with a third gold for the relay, a feat not seen since 1904;
  • The French cycling team accused the British cycling team of cheating, saying they are suspicious about the kit and wheels being used; and
  • London has earned the title “The happiest place on Earth,” according to USA Today in an article headlined “British success loosens London’s stiff upper lip.” End of Story
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Jordyn Wieber at the Summer Olympics 2012

We’ve all seen the many shots of Jordyn Wieber bursting into tears when she heard that teammates Gabrielle Douglas and Aly Raisman would be moving on to the all-around gymnastics finals at the 2012 London Olympics without her. A New York Times editorial by Frank Bruni likened the media sensationalism to “the Real Housewives of the Uneven Parallel Bars” and called the coverage “melodramatic, voyeuristic and borderline sadistic.” I think Mr. Bruni is being a bit melodramatic himself, but he does have a point. Representing America is a lot of pressure to put on teenagers, especially when they've been gearing up for those few minutes of qualification time virtually their entire lives.

A heartbreaking loss is something that all athletes deal with at some point, but that doesn’t mean the gracious loser communications playbook comes easily. Wasn’t that how any 17-year old whose dreams have just been crushed would react? I’ve seen teenagers react more emotionally to getting a B- on a science test. And they didn’t immediately have to deal with the press pit that Jordyn did.

And even when Jordyn pushed past the media, trying to pull herself together, they caught up with her pressing for an interview. I was so impressed by how she pulled herself together and hit all the right talking points, despite her clear emotional distress. It takes a real presence of mind to remember to be appreciative of the opportunity, happy for teammates, and excited for what comes next, all while fighting back tears.

Jordyn’s statement to NBC was: "It's a little bit of a disappointment. It's always been a dream of mine to compete in the all-around at the Olympics and shoot for that gold medal. I'm really proud of Aly and Gabby both and I'm happy that they both made it to the all-around and I'm glad that I'll be able to help the team out in team finals."

While these messages may have been slipped to her in advance by a team of communications professionals, we all know how critical delivery is. She hit all the right points and didn’t stray out of bounds. She should get a PR medal for handling this devastating situation so well. And who knows, maybe those tears - not to mention the gold medal performance she turned in yesterday in the team finals - will turn into endorsements down the road. America loves a good story. End of Story

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One would think a sporting event dating back to 1896 would have lost some of its luster over the years; however the Olympics continue to shimmer as golden as the medals its participants receive. With 20 million spectators making the journey to London, over 21,000 media members broadcasting The Games and a world of “social participants,” all eyes have focused in on Her Majesty’s kingdom. Here’s a roundup of the latest from around the web…

  • The Daily Dog examines how “Ambush Marketers” are impacting this year’s Olympic Games.
  • PR News’ Bill Miltenberg looks at the social guidelines Olympians need to follow at this year’s games.
  • AdAge’s Natalie Zmuda (Twitter) spotlights Coca-Cola’s global TV Series created especially for the Olympics.
  • Luisa Yen (Twitter) of Digital Park shares her guide to enjoying the Olympics for busy professionals.
  • HyperText reveals NBC’s (Twitter) desire for the 2012 Olympics to "go digital.”
  • EverythingPR examine how P&G (Twitter) is using the Olympics to promote brand ambassadors.
  • TwoFourSeven's Julio Romo (Twitter) examines the battle ground being drawn between social media and the 2012 Olympics.
  • Mark Borkowski (Twitter) ponders the extent marketers go to enforce their sponsorships at this year’s Olympics.
  • Mashable’s Lance Ulanoff (Twitter) discusses the hacking that occurred during this year’s Olympic opening ceremony.

 

Author’s Note: The Roundup is a recurring column that spotlights the voices and opinions of PR professionals, marketers, branding experts and others across cyberspace. Have an article or topic you think should be included in the next Roundup? We’d love to see it. Please send it to UnboxedThoughts@prosek.com.

Michael Bogardus is an intern at Prosek Partners. End of Story

 

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