Posts Tagged ‘Soccer’

“When you get into the end zone, act like you’ve been there before.” Have you ever heard this saying? If you’re a sports fan, you probably have (though you it’s rarely exemplified by any of the professional athletes you see on TV). Taken literally, it means that if you happen to find yourself playing football and happen to score a touchdown, you shouldn’t dance around like a fool who is seemingly surprised by his newfound success. Suggested protocol? Hi-five a teammate or two, sure, but then hand the ball right to the referee and get back to the bench and your job.

This adage obviously has its roots on the football gridiron, but since very few of us are going to be scoring touchdowns anytime soon, let’s focus on the deeper meaning. “Act like you’ve been there before” is a reminder that personal success should be expected – not come a surprise to you or to anyone else. Why is it expected? Because you’ve worked your tail off to get there! It’s also a call for humility, recognizing that you are where you are due to, in large part, the efforts of your entire team. And I’d say that these two personality traits – humility and hard work (with the confidence & expectation that it will lead to success) – are two critically important qualities to have, whether you’re an athlete or a PR practitioner. And if you disagree, ask yourself – would you really want to have a desk next to someone like DeSean Jackson?

Back to professional athletes for a minute. Recently, soccer fans had a rare opportunity to witness the “act like you’ve been there before” adage unfold before their eyes. Tim Howard, of Team USA World Cup fame, was tending goal for Everton, his English Premier League team, two nights ago during a home game. Standing just in front of his own net, Howard fielded a ball and let fly with a booming clearing kick. Partly due to a sudden and intensely high wind, the kicked ball flew through the air for a full 70 yards, to the opposite end of the field. It took one bounce, clear over the head of the opposing goaltender, and inexplicitly found its way into the back of the net. Goal, Tim Howard, from 90+ yards out.

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The Week (and Murdoch) Unplugged

Last week marked the most intense media gazing by the media and spectators alike in recent memory as News Corporation and its Chief Executive Officer, Rupert Murdoch, suffered incredible and sometimes almost deadly blows stemming from the phone-hacking scandal that started with allegations at the News of the World (now closed) and by Sunday night had progressed to high-level departures and arrests from the Murdoch camp and charges of police bribes.  Some of major events to date:

  • Dow Jones CEO Les Hinton resigned;
  • News International CEO Rebekah Brooks resigned and is arrested;
  • Murdoch apologizes to the family of the murdered 13-year-old girl whose phone was allegedly hacked;
  • Murdoch places apologies in UK newspapers on Saturday;
  • Former aid to UK Prime Minister David Cameron and former News of the World Editor Andy Coulson arrested;
  • News Corp. withdraws bid to remaining stake in BSkyB;
  • Murdoch and son James to testify in special parliamentary hearings this week;
  • And more sure to come.

So why does this matter besides the obvious questions of ethics?  In short, news-gathering tactics will surely change in the UK, and closer to home, Murdoch and his hand-picked team operate the most influential financial-industry publication in the US for investors and most of our clients. It remains to be seen what changes will take place at The Wall Street Journal as a result of probable UK political pressure on media operations. Throughout this scandal, The Wall Street Journal was perhaps more media grazing on the topic, barely covering news as it broke. (Interesting Joe Nocera piece on Saturday in The New York Times called, “The Journal Becomes Fox-ified” on this very observation and the shame of the Journal’s Murdoch interview on Friday.) Changes, for sure, to come in the US as well, and probably longer term, a switch in bylines amid forced and voluntary departures.

It is also interesting to note who was covering and talking about the scandal.  According to Project for Excellence in Journalism, the Murdoch scandal accounted for 53 percent of links on Twitter last week but only 6 percent of mainstream coverage. Twitter again appears to be the media’s media.

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Lauren Cheney lead USA against BrazilThe 2011 U.S. Women’s National Soccer Team quarterfinal World Cup match-up against Brazil was a bare-knuckled display of survival of the fittest.  Even those not typically fans of soccer couldn’t help but become engaged and enthralled by the courage, tenacity and passion of these women.  After some seriously unwarranted calls against the team, most might’ve given up in a fit of fury.  However, despite the unfair advantage given to Brazil, the Americans persisted and won the most well-earned match up I’ve ever seen.  The odds were completely stacked against the U.S.—not only were they blatantly robbed of their lead with a penalty re-kick on top of an already shady slew of calls, but the Americans battled the rest of regulation time equipped with only 10 players against Brazil’s 11.  Man-down under the blistering sun, the U.S. women confronted Brazil’s very physical team with the sweetest revenge—a beautiful hard-earned goal during the 122nd minute of injury overtime, which sent both teams into penalty kicks.

The arrogant Brazilians were shell-shocked by the goal and the stadium erupted with raw emotion as contagious cries of American pride filled the hot air.  Moments after announcers had predicted American defeat, the game that would have been dubbed as ‘the earliest tournament loss in U.S. history’ was quickly turned around.

The U.S. women went on to win the game in penalty kicks, stunning even their own head coach, Pia Sundhage of Sweden who knowingly replied in a post-game interview, “There is something about the American attitude to find a way to win.  Unbelievable.”

The U.S. Women’s National Team embodied the willpower and desire to succeed that America was founded on.  They demonstrated the importance of staying positive even when the odds seem impossible and to never, ever give up.  Attitude is everything and these women did not succumb to the dirty antics of their competitors nor did they sulk when the unexpected occurred.  They stayed optimistic while pouring their energy, heart and souls into what they believed in.

These characteristics are not only crucial to winning an important game but also to achieve success in your career—they are the essence of what drives the American Dream. CJP

Briana Dudas is an intern at CJP Communications.

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1 Comment » Written on July 15th, 2011 by
Categories: From the News, Miscellaneous Musings
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