Posts Tagged ‘Sybase’

We have come a long way from prehistoric forms of communications like smoke signals and pigeons but the impetus remains the same today: people need to share their emotions and communicate – especially during big events. Today, we just choose to communicate more with our mobile devices. And, in the age of social media people are continuing to rely on text messages (SMS) to share their thoughts. It’s clear that there are events and moments in time driving people to communicate. And, the London 2012 Olympics sets a good example. Check out this infographic from Sybase 365*, the mobile services arm of SAP:

Click Here

What was your favorite Olympic moment and did you text anyone to share the joy or disappointment? For me it was the women’s soccer match between the U.S. and Canada. My dad and I exchanged text messages with our own analysis after each goal by both teams (there were a lot of goals to go around). They were that textworthy! You can relive the match here in case you missed it.

*NOTE: Sybase 365 is a Prosek Partners client.

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Comments Off Written on August 21st, 2012 by
Categories: What’s #Trending Now
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Mobile CommerceThe holiday shopping season typically starts on Black Friday. However, this year many retailers kicked off the season earlier than previous years. For the first time, Walmart joined Kmart, Toy R Us, and other retailers in opening their doors for holiday shoppers at 10 p.m. on Thanksgiving day instead of 5 or 6 a.m. on Friday, while Target and Kohl’s opened theirs at midnight. This strategy reflects the current competitive environment for brick-and-mortar retailers. For years these retailers saw their shares being chipped away each holiday season by internet retailers. By opening earlier, retailers are expanding the shopping hours as well as attracting younger customers. While fighting off the pesky e-commerce competitors, retailers now also need to pay attention to a new shopping channel: mobile commerce.

Mobile commerce, or m-commerce, can be a threat or an opportunity for retailers. According to a recent survey conducted by Sybase 365*, a subsidiary of Sybase Inc., and the Mobile Marketing Association (MMA), more consumers are planning to use their mobile device to make a purchase this holiday season than ever before. The survey found that 62% of mobile phone owners would be willing to make a purchase with their mobile devices this holiday season if prompted by coupons, discount offers, text alerts, gift cards or loyalty points, up from 32% last year. In the absence of coupons, discount offers or other enticements suggested above, 56% of consumers surveyed would be likely to use their mobile device for one of the following uses: to find a store location (38%), compare prices (34%), researching deals and coupons (28%), find a product review (27%) or make a purchase (22%).

While this latest survey shows a growing appetite for m-commerce, brick-and-mortar retailers should not feel threaten by this new channel. In fact, m-commerce presents a promising new way for retailers to engage with their customers and draw foot traffic to their stores. Some of the retailers who are embracing this channel and do it very well include Starbucks and Best Buy. To learn more about mobile commerce, you can visit a number of sites including the MMA, Mobile Commerce Daily, Internet Retailer, and read blogs by Matthew Talbot and Haridas Nair of Sybase 365.

Happy shopping! CJP

*Disclaimer: Sybase 365, a unit of Sybase Inc., is a CJP client.

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CJP Editorial: Tuesday’s earthquake made quite a shake up and down the East Coast—from Virginia all the way up to  Toronto.  Most people were not sure what to make of the rumblings, but it did seem to cause quite a stir in SMS traffic near the hot zones. See what CJP client Sybase 365 has to say:

Washington DC / NYC Areas - Post Earthquake SMS Reactions:

The SMS traffic dropped in the first 2 minutes, immediately following the times that the earthquake was felt, as everyone had their "What was THAT??" moments. Then texting began in earnest. In the New York City area, SMS traffic quickly doubled in the minutes following the quake. There was a slight drop in traffic rates as mobile carriers became fully congested, but SMS traffic continued to grow and it almost tripled within 20 minutes vs. a "normal" day, when the traffic rates are relatively constant.

In Washington DC, we saw similar patterns, but the volume only doubled from normal, but stayed that way throughout the next 30-40 minutes. It took several hours before it dropped back to normal levels in both metro areas.

Washington DC/NYC Areas - Post Earthquake SMS Reactions

An interesting feature of the graphic shows that it took just under 2 minutes for the quake reaction to begin in NYC vs. the Washington DC area. The 2PM–3PM hour was a record in terms of SMS volume for that same hour on any day prior.

Nationally, the traffic was somewhat diluted by most areas of the country that were not affected, but we still saw a noticeable increase in SMS traffic, immediately following the quake.  The higher traffic in NYC/Washington DC areas accounted for most of the volume jumps. The "What Was THAT" moments were diluted, but very evident in the National graphic, as was the short drop in traffic rates, several minutes after the quake as mobile network infrastructure processed the rush of messages. Even though the mobile networks had voice saturation that also lead to some messages not going through, for the most part SMS worked very well—even in areas where voice could not function. CJP

East Coast 5.8 Earthquake (8.23.2011) - National SMS Reaction

Bill Dudley is Group Director of Operator Services Products at Sybase 365.*
Bill can be followed on Twitter at @wdudley2009

*DISCLOSURE: Sybase 365 is a current CJP Communications client.

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Business Mobility...Mobility in the workplace. According to a recent survey by Kelton Research, commissioned by Sybase*, employees are willing to give up free coffee and even a vacation day for choice of mobile device and access to certain apps in the workplace. The highlight of the survey, which polled more than 500 workers in the US and the UK, is the employee demand for IT departments to support various mobile devices and certain apps that will help with productivity in the workplace. Here are some findings from the survey:

Freedom of Choice: Half of respondents would rather choose the mobile device they use at work, instead of the company making this decision for them. Fifty-nine percent of those who chose their current mobile device believe that employee choice is the best option for companies; vs. 44 percent of those who are using a company-supplied device.

Apps are the Future: The demand for better work-related mobile applications is high, with 56 percent stating that using these programs on the job makes them more productive. Of that 56 percent, over eight in ten (82%) of those who use more than three mobile applications for work feel this way, vs. 63 percent who use less than three apps on the job.

What They Could Live Without: Interestingly, 71 percent feel so strongly about using their own device over what IT offers that they are willing to give up at least one thing in the workplace to keep their preferred device. Free coffee (58%) topped the list, followed by free food (39%) and office supplies (30%). Some were even willing to give up paid parking (26%), or a vacation day (20%).” (Source: Sybase Inc.)

I am a fan of having the freedom to choose my own device and luckily CJP does offer that freedom. With new devices hitting the market every month, this freedom keeps employees, particularly the early adopters, happy.

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