Posts Tagged ‘Target’


QuoteAs someone who has been in and around the media for more than 20 years, I have a special appreciation (and affinity) for a good quote. You know the ones—maybe it’s the perfect analogy, a witty metaphor or some well-chosen words laced with emotion. These are the quotes we look to uncover in Notes on Quotes. And with that . . . a look now at five recent, noteworthy quotes:

5. "I believe everybody deserves an Etch-A-Sketch opportunity and an opportunity to start a new chapter."

Is there any better metaphor for a redo than an Etch-A-Sketch? As you may recall, back in 2012  the phrase gained fame thanks to a foot-in-mouth comment from Mitt Romney’s senior campaign advisor – who basically admitted that he might be flip-flopping on some of his earlier political positions.  ("I think you hit a reset button for the fall campaign. Everything changes," the campaign manager said. "It's almost like an Etch-A-Sketch. You can kind of shake it up, and we start all over again.")

Now the metaphor is back – and in a much more uplifting way. Jonathan Martin was the offensive guard who quit the Miami Dolphins this past season after allegedly being bullied by his teammates. He is once again in the league thanks to his former college coach at Stanford, Jim Harbaugh, who coaches the 49ers. "I believe everybody deserves an Etch-A-Sketch opportunity and an opportunity to start a new chapter," he said. Harbaugh and the NFL are both hoping this time the Etch-A-Sketch produces a much prettier picture.

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Media Navel Gaze

The Week Unpeeled

The closely watched US jobs report because more closely watched and picked apart with sluggish numbers raising speculation and coverage of whether the tapering will taper. (Most say all still on track.)  American businesses added only 74,000 jobs in December, a considerably slower pace than recent months and the overall unemployment rate fell to 6.7 percent from 7.0 percent, reflecting, unfortunately, job seekers saying uncle.

Elsewhere:

  • The Dow ended little changed on Friday after the jobs report, closing at 16,437;
  • The Polar Vortex paid an unwelcome visit to much of the country, no doubt putting a chill on some economic indicators for January;
  • Bridgegate went from a local to national story as Governor Christie staged a two-hour TV apologia, fired staff members, distanced himself from advisors and all debated his fate as Republican presidential hopeful while copy editors made hay with “bridge of sighs” and “jam” jabs;
  • Target revised stolen data numbers drastically higher, saying the breach could have affected more than 100 million customers, or approximately one-third of adult Americans, making this a serious assignment for the retailer in regaining trust;
  • Alex Rodriguez was suspended from the Yankees for the 2014 year and playoffs for doping, which was followed (as pointed out “loudly” by The New York Times) with a one-sentence statement: “The New York Yankees respect Major League Baseball’s Joint Drug and Treatment Program, the arbitration process, as well as the decision released today by the arbitration panel”; and
  • Ariel Sharon, the former prime minister of Israel, died following an eight-year coma. End of Story

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Noteworthy events for the month ahead . . .

thanksgiving-turkey

We’ll kick off November with Election Day on November 5. While it is an off-year election, there are several significant races worth paying attention to including the New York City mayoral election and New Jersey’s gubernatorial race.

Curious to know where’s next for economics, politics and business? The Economist to host its annual Global Agenda conference on November 7-8 in London where over 50 chief executives and chairmen of some of the world’s foremost companies, and leaders from politics and civil society will tackle this question.

Don’t forget to honor the men and women who have served in the armed service on November 11. The National Veterans Day Ceremony will take place at the Arlington National Cemetery. For more information on other events, visit the U.S. Department of Veterans Affairs.

Gorkana will host a couple of “connection” events in November. On November 12, connect with Cosmopolitan UK and US editors at the Hearst Tower in New York City. Then on November 21, connect with a panel of reporters from The Chicago Tribune in Chicago.

PRSA will continue its series of professional development courses throughout November. Highlight courses include “Best Practices for B2B Public Relations,” “Public Relations Strategic Planning,” and “The Digital PR Strategist’s Toolkit.”

This year’s Thanksgiving in the U.S. is on November 28, and an expected 280 million turkeys will be sold to celebrate this holiday. For ideas to spice up your Thanksgiving feast, check out Food Network’s recipe page dedicated to Turkey Day.

If we’re talking about Thanksgiving, we cannot avoid talking about Black Friday, which technically takes place at midnight on November 29. However, due to competitions, stores are now open on Thanksgiving Day. Some stores, including Macy’s, Walmart, Target, Kohl’s, and JC Penney, have announced Black Friday will start at 8 p.m. on Thursday. Consumers are expected to spend an average of $738, which is two percent less than 2012 holiday spending. Will you shorten your family time to capitalize on this annual sales? I won’t. I’m more of a Cyber Monday (December 2) kind of girl. End of Story


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Mobile CommerceThe holiday shopping season typically starts on Black Friday. However, this year many retailers kicked off the season earlier than previous years. For the first time, Walmart joined Kmart, Toy R Us, and other retailers in opening their doors for holiday shoppers at 10 p.m. on Thanksgiving day instead of 5 or 6 a.m. on Friday, while Target and Kohl’s opened theirs at midnight. This strategy reflects the current competitive environment for brick-and-mortar retailers. For years these retailers saw their shares being chipped away each holiday season by internet retailers. By opening earlier, retailers are expanding the shopping hours as well as attracting younger customers. While fighting off the pesky e-commerce competitors, retailers now also need to pay attention to a new shopping channel: mobile commerce.

Mobile commerce, or m-commerce, can be a threat or an opportunity for retailers. According to a recent survey conducted by Sybase 365*, a subsidiary of Sybase Inc., and the Mobile Marketing Association (MMA), more consumers are planning to use their mobile device to make a purchase this holiday season than ever before. The survey found that 62% of mobile phone owners would be willing to make a purchase with their mobile devices this holiday season if prompted by coupons, discount offers, text alerts, gift cards or loyalty points, up from 32% last year. In the absence of coupons, discount offers or other enticements suggested above, 56% of consumers surveyed would be likely to use their mobile device for one of the following uses: to find a store location (38%), compare prices (34%), researching deals and coupons (28%), find a product review (27%) or make a purchase (22%).

While this latest survey shows a growing appetite for m-commerce, brick-and-mortar retailers should not feel threaten by this new channel. In fact, m-commerce presents a promising new way for retailers to engage with their customers and draw foot traffic to their stores. Some of the retailers who are embracing this channel and do it very well include Starbucks and Best Buy. To learn more about mobile commerce, you can visit a number of sites including the MMA, Mobile Commerce Daily, Internet Retailer, and read blogs by Matthew Talbot and Haridas Nair of Sybase 365.

Happy shopping! CJP

*Disclaimer: Sybase 365, a unit of Sybase Inc., is a CJP client.


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