As special adviser and former press secretary to President Barrack Obama, Robert Gibbs has learned a few things about social media and Twitter, working with probably the most social-media savvy president to date and journalists who consider social-media platforms essential parts of their daily story-finding and profile-building activities.
But his advice doesn’t stop with just the press. “If your clients are not using social media, then they will not be the brands that grow or strengthen for long,” he told the Council of PR Firms at the group’s annual Critical Issues Forum in New York last week. Many agreed, noting that new media now allows them to cultivate customers 24/7 around the world.
The press, however, is at the core of Gibbs’s work and he described how the use of such channels is changing everything from elections to events.
“The 2012 elections will be the ‘Twitter election’,” he said. No real surprise if you look how Twitter is becoming a fundraising tool.