Posts Tagged ‘Twitter’

ft125

As the Financial Times celebrates its 125th birthday, it’s the perfect moment to consider where our media landscape is heading. Today, as the OSB (One Southwark Bridge) building along the banks of the Thames is lit up in pink and Lionel Barber writes his feature piece describing the FT as an “authoritative digital news organisation with global reach,” it’s fascinating to map the history of the FT and even more fascinating to look ahead to the future.

From its launch in 1884, the FT has gone from strength to strength: with the 1995 launch of FT.com; followed by the integration of print and online editorial operations in 1999/2000 (interestingly almost five years later); to 2012 when their digital subscribers surpassed the circulation of the newspaper, it has constantly evolved with the times.

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2 comments Written on February 13th, 2013 by
Categories: Digital, From the News, Social Media
Tags: , , , , , ,

Dominated by a furious second-half comeback, a 37 minute power outage, and what Kanye West would undoubtedly call "one of the best halftime performances OF ALL TIME," the general consensus is that Super Bowl XLVII was not nearly as much of a coup for on-air advertisements as 2012's event. Whereas the previous two years featured equal parts impassioned and hilarious ads, the tops trend for 2013 was tame, safe ads featuring fairly common themes.

“Jake Silver” – A Look at the Stats

By my unofficial count, there were 64 non-NFL and non-CBS ad spots in this year's game. Some observations:

  • 27% of ads were for car companies (quite similar to last year's 25%)
  • 40% of ads were for food/beverage products (way up from 20% last year)
  • 21% of ads featured consumer products/services (similar to last year's 16%)
  • Five movie ads were broadcast, including one promoting the new Fast & Furious franchise entry (which now has as many episodes as Spider-Man has comic books)
  • Just three ads—5% total—were for online specific-platforms/services, down even from last year's meager total of 8%

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The Week Unpeeled

The week started with focus on President Barack Hussein Obama’s inaugural address, which itself focused on several themes outside of the US economy: civil and gay rights and climate change, or as The New York Times called “modern liberalism in America,” rhetoric that was in stark contrast to campaign talk on jobs, jobs and more jobs.  Stay tuned for continued focus on all fronts on the debt ceiling, fiscal cliff and, of course, jobs.

Elsewhere:

  • BlackRock invested in Twitter, valuing the company at $9 billion, #awholelotof money;
  • Davos kicked off amid few headlines although Derek Jeter did attend as a guest of Pepsi;
  • Microsoft emerged as one player that may help Dell go private, while Michael Dell, it was revealed, did have plans to buy a Dreamliner;
  • Apple’s earnings disappointed, with profits essentially flat;
  • The Pentagon lifted a ban so that women may now fight on the front lines in combat;
  • President Obama nominated Mary Jo White to lead the Securities and Exchange Commission among a string of nominees or appointments, including Denis McDonough, national security official, as his next chief of staff;
  • The Dow chugged along to near record levels last week ending Friday at 13,895, just 269 points from its all-time high reached in October 2007; and
  • Novak Djokovic won his sixth Grand Slam by ousting Andy Murray at the Australian Open.
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There you are, bored on any given weekday night with nothing more to watch than yet another rousing episode of American Idol or House Hunters. While the seemingly endless supply of everyday individuals who think they can carry a tune or afford a 4000+ sq/ft house with granite counter tops, stainless steel appliances and a multi-head shower deeply intrigues me, there are times when I find my attention hungering something with a little more intrigue. Thankfully, locked away within a secret bunker deep inside the innards of an advertising agency, there dwell creative visionaries whose very jobs are to create a vacuum in which we’re all socially sucked in. And I applaud them.

Beginning in November, creative agency BBDO Atlanta unleashed a television ad series starring Beck Bennet and a boisterous variety of adorable kids, answering questions designed to highlight AT&T’s prominent features/services. These commercials don’t hurl facts and figures into your face, nor do they serve up steaming piles of propaganda for your unwanted digestion. Instead, Beck posts a basic question to some articulate adolescents, and their adorable answers create and instant chuckle fest. You forget that AT&T wants you to know about their network speed or sizable download capabilities, and instead just learn that a robot shooting lasers from two eyes instead of one is more powerful, or that fastening a cheetah to grandma’s back might make her faster. Hey, I don’t make this stuff up. But I wish I did.

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The Week Unpeeled

The world watched New York and the East Coast once again last week as Sandy destroyed, disrupted and at times stopped everything she touched, including the markets, business, the economy, the elections, transportation and even the marathon. Interesting to watch headlines from the sidelines in London, where coverage started only slowly and built over the week as the real damage was determined.  In fact, the shutdown of the marathon played to bigger headlines here than the storm itself, it seemed.  Mayor Bloomberg’s support of Obama received a surprising amount of ink (mostly for the green vote) and the UK press interpreted the jobless numbers as a definite plus for the president, more so than the analysis by the US press. (“Obama over last hurdle as race reached final straight,” The Times, Saturday.)  Polls Sunday night showed Obama/Romney deadlocked ahead of the election on Tuesday.  (Personal note: Not surprising but a real threat in my opinion to traditional media: Facebook, Twitter provided far quicker and more useful coverage to me on Sandy from “citizen journalists” than any network or cable coverage.  NY1, granted located in downtown New York, had the least informative coverage, and CNN much better “local” coverage.)

Elsewhere:

  • The US jobless rate rose to 7.9 percent in October from 7.8 percent in September, with payroll rising by a better-than-expected 171,000 with prior months revised upward;
  • The Eurozone, meanwhile, hit a record number of joblessness at 11.6 percent in September, compared with 11.5b percent in September;
  • Disney buys Lucasfilm for $4.05 billion;
  • The Dow lost ground for the week, ending down 0.1 percent after shutting down due to Sandy (of note on that story, CNN and Weather Channel both inaccurately reported that the NYSE was at one point under three feet of water, raising crisis levels during a crisis); and
  • Apple launched its iPad Mini and lines were mini-er than expected. End of Story
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