Posts Tagged ‘Twitter’

Media Navel Gaze

The Week Unpeeled

The US employment report last week shed some positive light on the economy with non-farm payroll adding 175,000 jobs in February, helping the markets continue what is now an official five-year bull run (marked by several stories over the weekend). The slightly bullish jobs report eases concerns about a spring meltdown and the negative impact of cold weather this winter.  The Dow, meanwhile, for the week rose about 0.8 percent to end at 16,452.

Elsewhere:

  • The Ukraine remained under pressure from Russia, with the Crimea in play, while the West looked for solutions;
  • A Malaysia Airlines jet disappeared over the Gulf of Thailand over the weekend amid reports of stolen passports by two passengers, adding mystery to an already mysterious situation;
  • President Obama forgets how to spell R-E-S-P-E-C-T before Aretha performed at the White House;
  • Bill Weir, a former Nightline co-anchor, is reported to be the replacement for Piers Morgan’s nighttime slot;
  • Newsweek magazine relaunches in print amid big-time controversy as its cover story unmasking the founder of the currency bitcoin was called inaccurate by the man – and countless others -- himself, a claim the magazine has defended saying, “We are absolutely standing by this”;
  • The biggest newspaper publisher in The Netherlands has launched a new service called “Blendle,” which is the iTunes of journalism, where consumers can buy individual stories (for a song) at just 0.10 euros;
  • The Twitter-er behind @GSElevator lost his book contract, shortly after his identify was revealed and his resume showed he never worked at Goldman Sachs; and
  • Just in time for Lent, Christians take to their cellphone cameras on Ash Wednesday to launch the craze of Ashtags, selfies for the soul.
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Media Navel Gaze

The Week Unpeeled

The Polar Vortex attached New York and apparently the markets last week amid concerns about weaknesses in emerging markets and Asia and the ongoing talk in the pullback in Fed stimulus (that taper stuff).  In fact, US stocks suffered some of their worst losses in more than seven months, the Dow dropping 2 percent alone on Friday for a total decline of 3.5 percent on the week to end at 15,879.

Elsewhere:

  • Jamie Dimon was handed a 74 percent raise, in a unanimous board approval on the way he handled a difficult year (his annus horribilis) that included more than $20 billion in legal payouts;
  • Not all things go better with Coke when stolen laptops from headquarters meant personal data on 74,000 people are not that personal anymore;
  • The President will give his State of the Union address Tuesday so lots of debate on both sides of the aisle this week;
  • Investor Icahn is putting up a fight for seats on the eBay board, always a good ringside read;
  • Pimco big Mohamed El-Erian steps down as CEO, keeping full leadership role to Bill Gross;
  • Dow Jones CEO Lex Fenwick resigns amid talk of strategy rethink; and
  • The Twitter account @GSElevator will soon be a book but author will remain anonymous #somethingsarebetterat140. End of Story
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This is a real thing that happened on Friday.

Justine Sacco TweetAt 10am ET as her plane was taking off, Justine Sacco, (then) Senior Director of Corporate Communications for IAC - the $6B publicly traded digital media company run by Barry Diller with high-profile holdings like Match.com, Tinder, Vimeo, OK Cupid and College Humor - publicly tweeted "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" - Before turning her phone off for the duration of her 10 hour and 46 minute flight to Africa.

Justine Sacco's career suicide unfolded in its entirety over the course of 10 hours and 46 minutes while she was on that plane.

Soon after she hit send (at around 10am), Valleywag writer and former Sacco Twitter follower Sam Biddle saw the Tweet and posted this story at 1:30pm.  Hundreds of media outlets picked up on Biddle’s post including The New York Times, New York Daily News, Buzzfeed, Huffington Post, Adweek, Business Insider, Mashable and many, many more. Hundreds crested over a thousand once IAC finally realized what was going on two hours (!) later and released a statement (presumably written by one of Sacco’s colleagues...awkward). By the time she arrived in Capetown, South Africa, her offending Tweet had sat atop her profile as the Internet’s punching bag for close to 12 hours and #HasJustineLandedYet was trending worldwide.

Regardless of your personal threshold for offensive humor or your views on free speech, there are smarter moves to make when your bio starts with "CorpComms at IAC."  But I'm not here to crucify Justine Sacco. The Internet has done a great job of that already.  Frankly, I'm more interested in how nobody at IAC seems to have noticed their front line communicator gleefully Tweeting a litany of remarks ranging from questionable to inappropriate to outright offensive for well-over a year.

Read the rest of this entry »

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Kinky Boots

For a lot of people, holidays are a time to unplug from social media. For my family, last week's Thanksgiving holiday brought a reminder of its power and its dangers.

It started during a performance from the Broadway show “Kinky Boots” in the Macy’s Thanksgiving Day Parade. This prompted my four-year-old niece to ask my brother-in-law what “kinky” means. (“Marked by unconventional sexual preferences or behavior, as fetishism, sadomasochism, or the like,” according to Dictionary.com, in case you were wondering).

After successfully changing the subject, he tweeted “Now I have to explain "Kinky Boots" to my kids. Thanks, Macy's. #MacysParade.” Within a few hours, he found himself labeled an intolerant bigot, as his tweet was featured in a Huffington Post story about “right wingers” who took to Twitter to complain about a show in which one of the main characters is a drag queen being featured in the parade.

As you can imagine, my brother-in-law was horrified. Hate tweets started pouring in. He realized his professional reputation was at risk (as a digital strategist at a university, he communicates with many colleagues in his industry via Twitter).

The Huffington Post eventually removed him from the story after he contacted them via email, social media and through their website. He also clarified what he meant on Twitter and drafted a blog post that allowed him to tell his story in more detail. I can’t imagine any lasting damage will be done, but he certainly had better things to do over Thanksgiving weekend than spend 48 hours being criticized for saying something he didn’t actually say.

I realize this sort of thing happens all the time on social media, but this was the first time I watched it happen to someone so close to me. I also realize this could easily happen to any of our clients. It’s a reminder that even offhand tweets need to be worded very carefully and the importance of moving quickly to correct the record (as my brother-in-law did) when something is misinterpreted or taken out of context. Better a few days of headaches than lasting reputational damage. End of Story

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Media Navel Gaze

The Week Unpeeled

The @ sign did some major overtime in headlines last week following the Twitter IPO, which by all accounts so far has been a success with early valuation at approximately $18 billion, led by Goldman Sachs, in the biggest tech launch since Facebook—not bad for a company that is losing money; Coverage not only focused on the launch, the wealth and the 140 characters but also social-media advertising and what businesses may be most successful in marketing on this platform.

Elsewhere:

  • The US employment picture brightened with an unexpected 204,000 jobs added in October amid upward revisions to the two prior months and a steady jobless rate of 7.3 percent and talk of less tapering in the months ahead;
  • The Dow ended the week 0.9 percent higher to close at a record 15,761 following a jobs-report rally on Friday;
  • President Obama made a major public apology over Obamacare and his “keep-your-plan” vow;
  • The biggest typhoon on record hit the Philippines with winds exceeding 170 miles per hour;
  • Nikki Finke leaves Deadline Hollywood, where the blogger broke countless celebrity and film-industry business stories and tweeted she has no non-competes so stay tuned;
  • Bill de Blasio wins the mayoral race in New York in a landslide left-leaning election;
  • A Tesla car was destroyed by fire after its battery was damaged, sending shares sharply lower for the closely watched electronic car company; and
  • Amid fall art-auction season, Christie set the highest price ever at $85 million for a triptych by British artist Francis Bacon . . . a week of superlatives all around. End of Story
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