Posts Tagged ‘USA Today’

I first met Al NeuhartAl Neuharthh when I was 17.

As a high school newspaper editor and journalism geek, I was lucky enough to be one of 102 students selected to represent their home states in Washington, D.C., at the Al Neuharth Free Spirit and Journalism Conference. For a week, I got to be the high school newspaper equivalent of Miss New Jersey.

Before the conference, my mom took me to Lord & Taylor to buy the first suit I’d ever owned (it had shoulder pads). And I got the lady at the Lancome counter at the mall to show me how to properly apply make-up so I didn’t look like Avril Lavigne (I was in my “very heavy eyeliner phase” at the time).

The Freedom Forum through the Al Neuharth Free Spirit Program, brought us all to D.C. to meet with such journalism hot shots as Tim Russert, Brian Lamb and John King. In addition to panel after panel of media luminaries, we were introduced to the modern-day free sprits Al admired so much. That year, the honorees included Jack Lalanne and Bethany Hamilton.

Al made frequent appearances throughout our week in DC. In no uncertain terms, he told us we were the future of journalism. The quality of that future, he said, was dependent on our protection of the First Amendment.

While Al always referred to himself as an S.O.B., he told us we were to be “free spirits.” (As Al demonstrated, an S.O.B. and free spirit can, in fact, be one in the same.) He encouraged us not to simply pursue our passions, but to advocate for something better and bigger than ourselves in the world. Read the rest of this entry »

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The Week Unpeeled

An amazingly busy and heavy news week filled with tragic headlines, with global focus on the Boston Marathon bombings and a closely watched manhunt (one of the biggest in US history) that ended in the arrest of a 19-year college student, who with his brother killed in a police firefight, allegedly were responsible for the two homemade bombs at the finish line of the famous race. The live proceedings of the dragnet become reality TV or online viewing with the most recent coverage on why this happened and how it could have been prevented. (UK coverage over the weekend focused on the “what” of Chechnyan ties and the “why” of photos of Bostonians celebrating the capture for such a tragic story.)  The vast amount of civilian coverage of the bombing from smartphones made spectators at the race news “capturerers,” not really witnessed at this intensity. London marathoners on Sunday observed a 30-second moment of silence before the start of their race.

Elsewhere:

  • A fertilizer plant in Texas exploded (at the strength of a 2.1-magnitude earthquake), killing as many as 15 people, leveling many homes and injuring up to 180;
  • An Elvis impersonator was charged in sending ricin-tainted letter to the president and others;
  • The Senate rejected new restrictions on firearms;
  • Al Neuharth, the media mogul who ran Gannett Company and created USA Today, died;
  • Blackstone ended its bid for Dell with ownership still in pursuit;
  • The Dow also suffered, ending down 317 points for the week, or 2.1 percent, to close at 14547;
  • A small Brooklyn news outlet, InsideClimate News, which was founded just six years ago and funded by charitable foundations and readers, won a Pulitzer for national reporting, along with four from The New York Times, one from The Wall Street Journal and two from The Star Tribune in Minneapolis, among others; and
  • The Sunday Times published the Richest in Britain list with the top seven coming from outside the UK, many from Russia, highlighting the “lure of Britain to a footloose global elite”; top spot goes to Alisher Usmanov, part owner of Arsenal football club. End of Story
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The Week Unpeeled

Anti-US protests at embassies and elsewhere in mostly Arab states from South Asia to North Africa to the Mideast dominated the news front over the weekend, motivated by a video made in the US that “mocked” (WSJ) the Prophet Muhammad and seemed to ignite Islam extremists.  The pope traveled to Beirut in an unrelated peace-keeping tour, the first papal visit in 15 years.

In other news and places:

  • The SEC fined the New York Stock Exchange, which agreed to pay the $5 million penalty extremely promptly, for allegedly providing information to some customers ahead of others;
  • USA Today underwent a total makeover on Friday, taking cues from the web, including printing comments from readers on Twitter and Facebook; its new web site was launched over the weekend;
  • US, UK and European markets soared after the US Federal Reserve announced it will be buying mortgage-backed securities to provide liquidity to the markets and keep interest rates low in a bid to spur the economy and help the job market, a rare move by the Fed to directly admit and act that it is trying to fix the employment picture;
  • The Dow ended the week 2.2 percent higher at 13,593;
  • US Treasury announced that it was selling at least $18 billion of its AIG shares;
  • European ministers were considering giving Greece some more time to meet its bailout commitments;
  • Figures released by the Office for National Statistics, showed UK unemployment fell by 7,000 in August to 2.59m;
  • Apple unveiled the iphone5 which is thinner, faster and lighter than predecessors. The device will retail at $199 on a two-year contract;
  • Everything Everywhere, Britain's biggest mobile operator, announced it will have “superfast” 4G data networks up and running in the UK by the end of the year;
  • The Olympics and Paralympics finished with a big parade through Central London, where more than a million people lined the streets to acknowledge more than 800 sportsmen and women; and
  • US TV news personality launched her new daytime talk show, “Katie,” apparently trying to fill Oprah’s shoes. End of Story
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Change is inevitable, we’re told. Gone are the days of shouldering boomboxes while grooving down the street. That boombox fits in your pocket now and plays straight into only your ears, so no one has to know that you’re rocking out to Call Me Maybe on your way to meeting that big client. While it’s easier to adapt to the times as an individual, many big companies are starting to catch on. Add Gannett, via the USA Today, to that list.

To celebrate its 30th birthday, America’s second-most circulated newspaper has fully revamped its hard-copy and digital layout. The first new edition was published today.

It starts with the new logo. Gone is the globe with wind trails behind it from back when illustrating motion was cutting edge technology. This old globe is now a solid blue dot. It shows that today you can get your news from any city, at any time.

A new beta website, which will stream live coverage at times, is launching this weekend. The full website will launch later this fall, and a new mobile and tablet app is also on the way. You, the reader, will now have your own page called “Your Say”, where your Facebook and Twitter commentary will contribute to the editorial and opinion sections.

Synergy seems to be the goal here. There will be an emphasis on making the newspaper’s print layout read like it were a website. Parent company Gannet’s local publications will also have a stronger presence in the national spotlight when big stories break in their regions. Print reporters are also being given videographer duties, and live news reports will at times broadcast through the USA Today site.

There’s been a lot of concern about the end of the newspaper industry thanks to technology. But I’ve long believed that the industry wasn’t so much dying, it just needed to process how to adjust to the times. Once it figured out how to use technology to its advantage, it would again prosper. While this remodeling is certainly not the final solution, USA Today’s push towards multi-platform integration is certainly a step in the right direction.

So what do you think of the bold move? Will it keep the paper in print for another 30 years or is it staving off the inevitable? Share in the comments and be sure to check out what people are saying on Twitter at #newusatoday, and be sure to tweet us your thoughts at @ProsekPR! End of Story

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3 comments Written on September 14th, 2012 by
Categories: Branding, From the News, Marketing
Tags: , , , ,

The Week Unpeeled

Credit: Newseum

Clint Eastwood made our day at the Republican National Convention with a rambling (?) performance/dialogue with an empty chair representing our sitting president that left many a bit puzzled and showed from a PR perspective that safe bets may sometimes be the best bets.  Romney went from presumptive to nominated but USA Today headline writers went even further in all-bets-now-off front-page photo caption for the new running mates that may have resulted in one empty chair in the newsroom.

Elsewhere:

  • Barclays announced the promotion of retail banking boss Antony Jenkins to replace chief executive Bob Diamond;
  • The S&P “Takes Sears Out of Its Catalog” (WSJ), removing the retailer from its index, which was one of 500’s founding companies;
  • Fed Chairman Ben Bernanke, at the central bank’s annual Jackson Hole, Wyo., meeting, signalled more support ahead if needed, especially to help revive jobs;
  • The Dow ended August 0.6 percent higher to close Friday at 13,090;
  • The Rev. Sun Myung Moon, founder of the Unification Church, diest at 92;
  • London Metropolitan University was stripped of its right to teach all non-European Union students leaving more than 2,500 foreign students facing deportation after their visas were cancelled. The students have been given 60 days to find alternative courses or face deportation;
  • The Paralympic Games kicked off on Wednesday, the games had a theme of “enlightenment” and were opened by the Queen and included appearances by Stephen Hawking and Sir Ian McKellen; and
  • NBC is facing backlash after refusing to show the Paralympics opening ceremony live and will only broadcasting five-and-a-half hours of the Games.
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