Posts Tagged ‘Walmart’

The Week Unpeeled

Just when the MF Global losses started losing headline dominance, a little $2 billion whale of a loss hit JP Morgan and financial headlines last week, also hitting the bank’s stock and Jamie Dimon’s reputation.  It now appears the derivative trades were “ordered” (WSJ weekend headline) to help save the bank from Euro-market problems.  However, some kudos to Dimon seem to be in order from a recovery issue, who admitted quickly on a conf call the problem (lots of recent examples of what not to do – Walmart, MF Global, etc.).  Still, big problems exist and Washington/Wall Street fight will only intensify.  The incident did not help the Dow, which suffered its worst week this week and lost 1.7 percent to end Friday at 12,820.

JP Morgan was among a few “mighty fall” stories of the week, all hitting the front pages, like Sarkozy in France, the Dewey & LeBoeuf collapse in New York and the Murdoch (you’re not a fit person to lead) unraveling in London (we learned this week that Rupert’s LOL meant “lots of love” when he corresponded with his former executive Rebekah Brooks).

Elsewhere:

  • Facebook execs took their hoodies on the road for its IPO this week, the biggest in history;
  • Obama came out backing same-sex marriage (great New Yorker cover this week, by the way, with rainbow color columns at the White House);
  • Shareholder uprisings over executive pay are forcing companies to rethink pay rises and bonuses as Aviva, Britain’s largest insurance company, drugs giant AstraZeneca and Trinity Mirror, publisher of the Daily Mirror and The People, have all recently lost their executives as part of the revolution
  • The Queen outlined the government's plans for the year ahead;
  • Britain’s rate-setting committee voted to keep interest rates at their record lows of half a percentage point; and
  • Vidal Sasson died (who used to say, “If you don’t look good, we don’t look good.” Certainly a great PR line and one worth remembering in client service. CJP
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The Week Unpeeled

The big headlines in the business press continued to focus on bearish news on the European economy (and surprisingly not a whole lot on Walmart/Mexico) with the UK dipping back into recession and Spain posting a jobless rate of 25%, an 18-year high. In the US, a slowdown in growth (GDP rose only by an annualized 2.2 percent) in the first quarter but stocks nonetheless managed its biggest weekly advance in a month, the Dow rising 23 points Friday to end at 13,228 (Amazon results helped). No wonder that Edvard Munch’s “The Scream” is going on the block this week, expected to fetch as much as $80 million.

Elsewhere:

  • The Fed said it will keep short-term rates near zero until late 2014;
  • The US filed its first criminal charges tied to the BP oil spill, two years after the accident;
  • Apple’s quarterly profit nearly doubled, with iPhone shipments up 88 percent, thanks in part of China;
  • Sentiment in the UK has dropped following figures released this week that show that the UK is double-dipping down after a 0.2% contraction in the economy in the first quarter of the year;
  • Spain received more bad news with a credit downgrade from Standard and Poor's, and retail sales slumped for the 21st consecutive month;
  • Papers were dominated by Rupert Murdoch’s admission to the Leveson inquiry that there was a “cover up” at the News of the World and that he wished he closed the paper “years before.” He insisted he knew nothing about the scale of the phone-hacking until late 2010 and admitted it was a “serious blot on my reputation”; and
  • Cabinet minister Jeremy Hunt, under pressure this week for his dealings with Murdoch’s media empire, said he will hand over text messages and e-mails relating to his role in a failed bid by Mr. Murdoch to take full control of BSkyB, the UK’s main satellite broadcaster. CJP
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I could not help but feel a sense of sympathy for Walmart’s communications team (IR, corporate comms, PR, internal comms) when reading this past Sunday’s front-cover New York Times story about the company’s bribery scandal (my colleague Jen highlighted the communication implications on Unboxed Thoughts yesterday). While I possess no inside knowledge beyond what the story outlined, I was repeatedly struck by what indicated to me an incident where top-level company officials thought they knew best and proceeded without counsel from a broader circle of advisors. As a communications practitioner, we have all been there. Company officials will often focus on only the legal consequences and not the impact on other constituents. The mindset is that legal trumps all, except when it’s only one facet of an issue like this one. In today’s world, communication is not a “siloed” discipline. Corporate governance is not the sole purview of legal. This responsibility now also falls to IR. But financial impact is no longer limited to IR and now trickles down to PR. My point is that communications is a chain; it’s all interwoven and as the old adage goes, you are only as strong as your weakest link. If you keep one constituency in the dark, you can bet that’s where the trouble will arise.

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Credit: David Rochkind/Bloomberg via Getty Images

Anyone who read The New York Times investigative piece this weekend about Walmart probably had the same reaction I did.  First, this is what real journalism is all about. Wow! The Times cracked open a story — dating back to 2005 – about bribery and payoffs that may have been the reason for Walmart’s successful expansion into Mexico.  According to The Times, Walmart acted on the bribery information by swiftly conducting its own investigation – then just as swiftly moved to conceal it from U.S. and Mexican authorities.  Ouch!

It will be interesting to see how Walmart reacts over time.  For now, the company’s reaction (through its spokesman, David Tovar) is pretty standard: "If these allegations are true, it is not a reflection of who we are or what we stand for. We are deeply concerned by these allegations and are working aggressively to determine what happened.”  I will be watching closely to see how the story develops and how Walmart struggles to manage its reputation. For any one of my PR and crisis communications colleagues out there, I would be interested in your thoughts and reactions as this beast of a story unfolds. CJP

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Mobile CommerceThe holiday shopping season typically starts on Black Friday. However, this year many retailers kicked off the season earlier than previous years. For the first time, Walmart joined Kmart, Toy R Us, and other retailers in opening their doors for holiday shoppers at 10 p.m. on Thanksgiving day instead of 5 or 6 a.m. on Friday, while Target and Kohl’s opened theirs at midnight. This strategy reflects the current competitive environment for brick-and-mortar retailers. For years these retailers saw their shares being chipped away each holiday season by internet retailers. By opening earlier, retailers are expanding the shopping hours as well as attracting younger customers. While fighting off the pesky e-commerce competitors, retailers now also need to pay attention to a new shopping channel: mobile commerce.

Mobile commerce, or m-commerce, can be a threat or an opportunity for retailers. According to a recent survey conducted by Sybase 365*, a subsidiary of Sybase Inc., and the Mobile Marketing Association (MMA), more consumers are planning to use their mobile device to make a purchase this holiday season than ever before. The survey found that 62% of mobile phone owners would be willing to make a purchase with their mobile devices this holiday season if prompted by coupons, discount offers, text alerts, gift cards or loyalty points, up from 32% last year. In the absence of coupons, discount offers or other enticements suggested above, 56% of consumers surveyed would be likely to use their mobile device for one of the following uses: to find a store location (38%), compare prices (34%), researching deals and coupons (28%), find a product review (27%) or make a purchase (22%).

While this latest survey shows a growing appetite for m-commerce, brick-and-mortar retailers should not feel threaten by this new channel. In fact, m-commerce presents a promising new way for retailers to engage with their customers and draw foot traffic to their stores. Some of the retailers who are embracing this channel and do it very well include Starbucks and Best Buy. To learn more about mobile commerce, you can visit a number of sites including the MMA, Mobile Commerce Daily, Internet Retailer, and read blogs by Matthew Talbot and Haridas Nair of Sybase 365.

Happy shopping! CJP

*Disclaimer: Sybase 365, a unit of Sybase Inc., is a CJP client.

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