Noteworthy events for the month ahead . . .
May is Asian American and Pacific Islander Heritage Month, which celebrates the culture, traditions, and history of Asian Americans and Pacific Islanders in the United States.
In sports, three major events take place in May: the Kentucky Derby (May 3), the PGA’s The Players Championship (May 8-11), and the French Open (May 26-June 8).
Anna Jarvis who started Mother’s Day filed a “lawsuit in an effort to stop the over- commercialization of Mother's Day.” Clearly, she lost the suit because according to the U.S. Census, Americans on average spend about $671 million on cards, $126 million on gifts and $1.9 million on flowers each year on Mother’s Day. Don’t forget to call your mom on May 11.
Two key PRSA events taking place in the month of May. In New York City from May 15-16, PRSA and PRIME Research host their Strategic Corporate Communications and Research Conference where leading communicators share how to “prove and improve your return on PR investment with strategic research approaches.” Speakers include Gary Sheffer of GE, David Tovar of Walmart, and Andrew Bowins of MasterCard. Then, on May 20-21 in Chicago, PRSA hosts its Connect 14 Conference, which “features power networking with colleagues, as well as targeted programming that responds to the latest internal communications challenges and opportunities.”